The long-delayed redevelopment of 10 South Van Ness Avenue is moving forward after San Francisco approved developer Crescent Heights’ revised plan for an 820‑foot tower.
If built, it would become the city’s third‑tallest building, the San Francisco Chronicle reported.
The 67‑story project, authorized on Dec. 17, includes 1,019 homes and advanced under Senate Bill 423, which accelerates approvals for transit‑oriented and mixed‑income developments, as well as California’s density bonus program.
Crescent Heights’ Adam Tartakovsky described the site as a central gateway location combining panoramic views with technology‑driven amenities.
The project features a mixed housing program: 363 rental units — including 89 affordable homes — will occupy the podium levels, while 656 condominiums will rise above in the tower. The new design is significantly taller and denser than earlier proposals dating back a decade, when the site operated as a Honda dealership.
Crescent Heights, which also built the nearby NEMA apartment tower, has taken steps to meet its affordability obligations by purchasing and donating a Mission District parcel next to the 16th Street BART Station for future affordable housing. That site had previously been the focus of intense opposition to a market‑rate project known as the “Monster in the Mission.” After it switched to affordable housing, San Francisco gave $60 million to the project.
If completed, 10 South Van Ness would trail only Salesforce Tower and the Transamerica Pyramid in height, though other proposed towers — including Hines’ 77 Beale Street redevelopment and the stalled Oceanwide Center — could eventually surpass it. Construction could begin as early as 2027.
Miami-based Crescent Heights, led by CEO Russell Galbut, has extensive experience in market-rate multifamily development in Los Angeles, Chicago and its home market. Projects vary from conversions and redevelopments to ground-up buildings.The company owns 93 properties, according to its website.
— Joel Russell
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