Order now: “The New Kings of New York,” a book about the city’s real estate’s transformation

An insider look at NYC's evolution into the luxury playground for the global 1 percent, featuring never-before-told accounts from the industry's biggest players

San Francisco /
Feb.February 01, 2022 10:01 AM

What you see from a Manhattan high-rise depends on when you look. By day, silhouettes of familiar buildings pierce and punctuate the sky. At night, thousands of invisible windows turn into tiny boxes of light, each housing its own universe of human experience.

But look beyond the architectural wonder and you’ll see a battleground for money and power. Through blood, sweat and billions of dollars, the opportunistic uber-rich transformed the world’s most famous skyline.

The Real Deal is proud to present “The New Kings of New York,” an insider account of the mischief and mayhem that defined real estate’s modern gilded age. It features extensive interviews with the titans who shaped today’s skyline, from Related’s Steve Ross and Extell’s Gary Barnett to the behind-the-scenes financial wizards of Fortress Investment Group.

“The New Kings of New York” will hit bookshelves April 12, but can be pre-ordered now.

With a journalist’s eye and historian’s perspective, author Adam Piore recounts the “dizzying highs and deep, dark lows” of the most batshit years in the world’s most expensive and influential property market. The book reveals new details of some of the most audacious plays in the history of the city, from Kent Swig’s Downtown buying spree to Related’s bids for Hudson Yards and the Time Warner Center.

History revealed 19th-century robber barons and captains of industry to be two sides of the same coin. Will it say the same about Steve Ross, Harry Macklowe or William Zeckendorf? “The New Kings of New York” delivers a thorough and nuanced answer.

For a taste of what’s to come, enjoy this excerpt in which Piore dives into the rubble of 9/11, telling the untold stories of how the city regrouped and rebuilt itself. Pre-order your copy now, before someone else beats you to it.





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