New merch: Hustle in style with official TRD totes and socks

Keep your feet warm and your stacks of cash even warmer with our new premium-quality accessories

San Francisco /
Apr.April 18, 2022 02:45 PM

They’re everywhere. Exhausted; ragged. Hanging by a thread, really.

Hauled out to the subway, slung over an office chair, shoved into a gym locker, dragged through the grocery store, back on the train, then hung over on a door knob until it’s time to go back out into the world again. They last only a short while before coming apart at the seams from the weight of all they contain.

The New Yorker gets a lot of things right. Tote bags are not one of them.

Luckily, The Real Deal has elevated the game with new, premium-quality canvas totes worthy of our dedicated readers, now available for purchase in our official online shop.


These thick-strapped canvas totes can hold everything from groceries to gym clothes to fat stacks of magazines. Just ask Paul Dilakian, TRD’s design director, who schlepped to the Bahamas last month for our Future City retreat with hundreds of copies of our March issue in tow. Thanks to the top-notch craftsmanship of these totes, they made it to the island in mint condition.

Now, why was our design director hauling bags of magazines onto an international flight? Well, here at TRD, we all wear many hats. Sometimes, those hats take the form of a pair of socks.


Most girls these days charge a pretty penny for pictures of their feet. I was prepared to do the same the other day at the office when Paul asked me to model some TRD socks. But when I slipped them on and felt how soft they were, I knew they weren’t just socks. They were a public service.

It was my first pro bono modeling gig. We shot them in the reception area, both of us praying no one would walk out of the elevator and think we were publishing a different kind of magazine.

But we are a different kind of magazine, aren’t we? We’re the kind that can outfit its readers with more than just market insights and real estate intel.

Our standards are high in the newsroom and the fitting room, which is why there’s not a stitch of fabric or a shred of content we’ll sell you that’s anything less than the best. And that’s The Real Deal guarantee.





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