Sweet new listing: Pop Sugar co-founder tops Presidio Heights listings at $9.5M

5,000-square-foot, five-bedroom home has walk-through skylight to roof deck

Pop Sugar co-founder Krista Moatz and 207 Maple Street in Presidio Heights (Redfin, Pop Sugar, iStock)
Pop Sugar co-founder Krista Moatz and 207 Maple Street in Presidio Heights (Redfin, Pop Sugar, iStock)

A sweet new Presidio Heights listing came to market this week—the $9.5-million home of Pop Sugar co-founder Krista Moatz.

Moatz started the pop culture, fitness and fashion site with Brian and Lisa Sugar in 2006 and four years later bought 207 Maple Street for $3.3 million with her husband Aaron, a portfolio manager at hedge fund Woodline Partners.

The couple made several major renovations of the 1926 5,000-square-foot, five-bedroom, 5.5-bath home about three blocks from the Presidio Wall entrance to the national park. The most notable addition is a movable walk-through skylight that provides access from the center stairway out to the new roof deck, which has a built-in firepit and outdoor kitchen.

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You don’t need to climb all the way to the roof to get a bay view– they are also on full display in the primary suite, which has “an abundance of closets” and a Miele built-in coffee maker, according to listing notes from agent David Bellings of Compass. All of the home’s bedrooms are en suite.

Other than the dramatic roof deck access the renovations shown in the listing tend toward modern-but-classic touches such as Calacatta marble countertops in the kitchen. The only pop of personality from the Pop Sugar co-founder, who is now the managing partner of the lifestyle site’s VC firm Sugar Capital, is the yellow zebra wallpaper in the main floor powder room.

The home is currently the most expensive on the market in Presidio Heights which–along with neighboring Pacific Heights–typically sees the highest-priced home sales in San Francisco. Two properties in the neighborhood sold for $28 and $29 million in 2021 and a 7,000-square-foot flip house brought in close to $16 million just last month, one of the biggest deals so far this year.

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