New developer updates plans for 149-room hotel in Union Square

The new developer behind a 149-room hotel planned for Union Square in San Francisco has given it a new rooftop deck.

Portland-based Schnitzer Properties, which took over the project from Magna Hospitality, has updated plans for the 12-story hotel at 420 Sutter Street, the San Francisco Business Times reported. The project would require demolishing four commercial storefronts.

Schnitzer, which paid Magna $11.75 million for the site in January 2021, has filed a variance request with the city’s zoning administrator.

New plans for the $35 million project include a 1,400-square-foot rooftop deck, depicted in newly released renderings with landscaped boxes and fireside seating.

The 73,000-square-foot building, to be called the Jordan Hotel, would include 149 rooms, a bar and lounge linked to a ground floor lobby, a fitness center and a 1,200-square-foot backyard patio.

The ground floor would include 2,700 square feet of retail space, about half leased to a vegetarian restaurant, a source close to the project told the Business Times.

The black-and-white hotel, designed by Stanton Architecture of San Francisco, would feature a wall of angular windows, with each suite entitled to zig-zag views.

The developer, formerly known as Harsh Investment Properties, gave no construction timeline.

The 7,500-square-foot hotel site stretches across four two-story storefronts on Sutter Street, which would be demolished. Two of the stores are empty, one houses a pop-up art exhibition and the fourth is home to Glazier, an ice cream and boba tea shop.

Magna Hospitality first pitched the Sutter Street hotel project in 2018.

In September 2021, an affiliate of Magna Hospitality bought the 171-room Hotel Adagio at 550 Geary Street in Union Square for $82 million, or $480,000 per room, according to the Business Times.

— Dana Bartholomew

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