Cloud billing CEO sells Paris-inspired SF home for $18.5M 

Cloud billing CEO Brian Bogosian has sold his Parisian-inspired Presidio Heights property for $18.5 million, or about $2,600 per square foot, making it the third-highest priced sale in San Francisco this year.

Bogosian and wife Lisa bought 3410 Jackson Street, one block off the Presidio Wall, in 2010 for $7.5 million, according to public records. They previously spent time in Paris, and the City of Light was the muse behind their five-year remodel, they told Interiors magazine when the extensive renovation was completed in 2015. 

They listed the five-bedroom, 5.5-bath home with about 7,100 square feet for $23.5 million at the end of February because their children are growing up and they want to downsize somewhere else in the city, listing agent Nina Hatvany of Compass told TRD at the time. The price dropped to just under $20 million at the end of April and went into contract shortly thereafter. It sold May 5 for $18.5 million, a little more than 20 percent off the initial asking price. 

Ted Bartlett, also of Compass, represented the buyers. He said he could not speak about the deal due to a non-disclosure agreement signed by both sides. The home was purchased by 3410 Jackson Street LLC, which lists a Dallas mailing address, according to property and state filing records. That address matches the home of real estate attorney John Theirl and his wife Kelly Harris, a CPA who runs a management consulting and recruiting firm “focused on assisting the CFO and CIO suites,” according to its website. 

Seller Bogosian is CEO of Sticky.io, a cloud-based recurring billing platform for e-commerce companies’ subscription sales. Its clients include TrulyFree laundry detergent, Bang energy drinks and the Tasting Room wine club, according to the company website.

The home is the third-biggest sale in San Francisco so far this year. After a slow fall and start to 2023, the city’s ultra-luxury market seems to have picked up momentum. In March, another cloud-computing-connected owners’ Presidio Heights home sold for $34.5 million, the biggest sale of the year thus far and on par with the most-expensive sale for all of 2022. No other San Francisco home has broken the $30 million mark so far; a Sea Cliff home owned by the estate of Wine Group founder Arthur Ciocca is the second-biggest sale of the year, trading in April for $20 million. 

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