Cloud billing CEO sells Paris-inspired SF home for $18.5M 

Price for Brian Bogosian’s mansion is third-highest in SF this year

Team Havatny's Nina Havatny, 3410 Jackson Street and Compass' Ted Bartlett (Compass, Team Havatny, Thomas Kuoh, Getty)
Team Havatny's Nina Havatny, 3410 Jackson Street and Compass' Ted Bartlett (Compass, Team Havatny, Thomas Kuoh, Getty)

Cloud billing CEO Brian Bogosian has sold his Parisian-inspired Presidio Heights property for $18.5 million, or about $2,600 per square foot, making it the third-highest priced sale in San Francisco this year.

Bogosian and wife Lisa bought 3410 Jackson Street, one block off the Presidio Wall, in 2010 for $7.5 million, according to public records. They previously spent time in Paris, and the City of Light was the muse behind their five-year remodel, they told Interiors magazine when the extensive renovation was completed in 2015. 

They listed the five-bedroom, 5.5-bath home with about 7,100 square feet for $23.5 million at the end of February because their children are growing up and they want to downsize somewhere else in the city, listing agent Nina Hatvany of Compass told TRD at the time. The price dropped to just under $20 million at the end of April and went into contract shortly thereafter. It sold May 5 for $18.5 million, a little more than 20 percent off the initial asking price. 

Sign Up for the undefined Newsletter

Ted Bartlett, also of Compass, represented the buyers. He said he could not speak about the deal due to a non-disclosure agreement signed by both sides. The home was purchased by 3410 Jackson Street LLC, which lists a Dallas mailing address, according to property and state filing records. That address matches the home of real estate attorney John Theirl and his wife Kelly Harris, a CPA who runs a management consulting and recruiting firm “focused on assisting the CFO and CIO suites,” according to its website. 

Seller Bogosian is CEO of Sticky.io, a cloud-based recurring billing platform for e-commerce companies’ subscription sales. Its clients include TrulyFree laundry detergent, Bang energy drinks and the Tasting Room wine club, according to the company website.

The home is the third-biggest sale in San Francisco so far this year. After a slow fall and start to 2023, the city’s ultra-luxury market seems to have picked up momentum. In March, another cloud-computing-connected owners’ Presidio Heights home sold for $34.5 million, the biggest sale of the year thus far and on par with the most-expensive sale for all of 2022. No other San Francisco home has broken the $30 million mark so far; a Sea Cliff home owned by the estate of Wine Group founder Arthur Ciocca is the second-biggest sale of the year, trading in April for $20 million

Read more

3410 Jackson Street and Nina Hatvany of Compass
Residential
San Francisco
Tech CEO lists Parisian-inspired SF home for $23.5M
From left: Vlocity co-founders Mark Armenante and Young Sohn with 3450 Washington Street
Residential
San Francisco
San Francisco’s most expensive listing closes for $34.5M
A photo illustration of Wine Group founder Arthur Ciocca and 9 25th Avenue in Sea Cliff (Getty, Neal Ward Properties, College of the Holy Cross)
Residential
San Francisco
Sea Cliff mansion’s $20M sale ranks second in resi price for 2023
Recommended For You