Strada wins approval for 35-story apartment tower in SF’s SoMa

Highrise would contain 534 units, including 84 affordable apartments

Strada Wins OK for 35-Story Apartment Tower in SF’s SoMa
From left: Strada Investment Group's Scott Stafford, Michael Cohen, and Jesse Blout along with renderings of 595 Third Street (Getty, Henning Larsen, Strada Investment Group)

Strada Investment Group has received a green light to build a 35-story apartment tower in San Francisco’s South of Market

The San Francisco-based developer won approval from the city to build the 524-unit highrise at 395 3rd Street, SFYimby reported. It would replace a parking lot.

The 553,800-square-foot building will include 96 studios, 299 one-bedroom and 129 two-bedroom apartments near 3rd and Harrison streets, a block from Moscone Center. Of those, 84 units would be set aside as affordable.

The tower will include 4,500 square feet of ground-floor shops and restaurants, plus a four-level underground garage for 125 cars and 240 bicycles.

The half-acre project, designed by Henning Larson and Multistudio, will be clad in concrete, but claims to be influenced by California redwood trees. 

The white tower will include banks of floor-to-ceiling window panels and inset balconies, according to a rendering. A rooftop deck will contain tall viewing panels, interspersed with trees, in addition to a landscaped terrace on the 11th floor.

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The $200 million tower is expected to break ground next year and take 35 months to build.

Strada is also moving forward with a 500-unit tower at 555 Bryant Street and a Samuel Merritt University campus expansion in Downtown Oakland.

The San Francisco-based firm has partnered with others on the Tanforan Mall redevelopment, New Plaza East, a nearly-complete 1629 Market Street, and a 556-unit complex atop Oakland’s Lake Merritt Station. 

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Strada Investment Group's Jesse Blout, Michael Cohen, Scott Stafford with 555, 565, and 585 Bryant St (Strada, Solomon Cordwell Buenz, iStock)
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Strada Investment has a $1.2 billion plan to redevelop two aging piers and a parking lot on San Francisco’s Embarcadero.

In June last year, it walked away from plans to build a 270,000-square-foot office building in San Francisco’s South of Market. Trammell Crow, based in Dallas, took over the 12-story project at 490 Brannan Street.

— Dana Bartholomew

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