![Strada Investment Group's Jesse Blout, Michael Cohen, Scott Stafford with 555, 565, and 585 Bryant St (Strada, Solomon Cordwell Buenz, iStock)](https://static.therealdeal.com/wp-content/uploads/2022/05/FT-Developer-poised-to-build-500-apartments-in-SFs-South-of-Market-250x179.jpg)
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Strada wins approval for 35-story apartment tower in SF’s SoMa
Highrise would contain 534 units, including 84 affordable apartments
![Strada Wins OK for 35-Story Apartment Tower in SF’s SoMa](https://static.therealdeal.com/wp-content/uploads/2023/08/main_SF_Strada-SoMa-1400x875.jpg)
Strada Investment Group has received a green light to build a 35-story apartment tower in San Francisco’s South of Market
The San Francisco-based developer won approval from the city to build the 524-unit highrise at 395 3rd Street, SFYimby reported. It would replace a parking lot.
The 553,800-square-foot building will include 96 studios, 299 one-bedroom and 129 two-bedroom apartments near 3rd and Harrison streets, a block from Moscone Center. Of those, 84 units would be set aside as affordable.
The tower will include 4,500 square feet of ground-floor shops and restaurants, plus a four-level underground garage for 125 cars and 240 bicycles.
The half-acre project, designed by Henning Larson and Multistudio, will be clad in concrete, but claims to be influenced by California redwood trees.
The white tower will include banks of floor-to-ceiling window panels and inset balconies, according to a rendering. A rooftop deck will contain tall viewing panels, interspersed with trees, in addition to a landscaped terrace on the 11th floor.
The $200 million tower is expected to break ground next year and take 35 months to build.
Strada is also moving forward with a 500-unit tower at 555 Bryant Street and a Samuel Merritt University campus expansion in Downtown Oakland.
The San Francisco-based firm has partnered with others on the Tanforan Mall redevelopment, New Plaza East, a nearly-complete 1629 Market Street, and a 556-unit complex atop Oakland’s Lake Merritt Station.
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![Strada Investment Group's Jesse Blout, Michael Cohen, Scott Stafford with 555, 565, and 585 Bryant St (Strada, Solomon Cordwell Buenz, iStock)](https://static.therealdeal.com/wp-content/uploads/2022/05/FT-Developer-poised-to-build-500-apartments-in-SFs-South-of-Market-250x179.jpg)
![Trammell Crow’s Mike Lafitte and rendering of office project at 490 Brannan Street (Trammell Crow, Perkins & Will)](https://static.therealdeal.com/wp-content/uploads/2022/06/feat-SF-Strada-walks-away-from-office-tower-project-in-SFs-SoMa-250x179.jpg)
![](https://static.therealdeal.com/wp-content/uploads/2022/10/Frame-2884.png)
Strada Investment has a $1.2 billion plan to redevelop two aging piers and a parking lot on San Francisco’s Embarcadero.
In June last year, it walked away from plans to build a 270,000-square-foot office building in San Francisco’s South of Market. Trammell Crow, based in Dallas, took over the 12-story project at 490 Brannan Street.
— Dana Bartholomew