Oxford Hotels to Open Four SF Properties Under New Names

Oxford Hotels & Resorts is about to turn on the lights at four shuttered hotels in San Francisco.

The Chicago-based hotel owner is preparing to rebrand and reopen four hotels now under renovation at 112, 121 and 140 Seventh Street in South of Market and at 940 Sutter Street on Nob Hill, the San Francisco Business Times reported.

The four hotels were bought in 2019 by Oxford’s parent, Chicago-based Oxford Capital Group, for nearly $131 million. They were closed during the ensuing pandemic.

Each hotel will open as early as next month, according to their websites, which are taking room bookings for September.

They include the 117-room Good Hotel at 112 Seventh St. in SoMa, which will reopen as the Hotel Garrett.

The 143-room Americania Best Western hotel at 121 Seventh Street will reopen as the SoMa House San Francisco.

The 48-room Carriage Inn Best Western at 140 Seventh Street in SoMa will reopen as the Hotel Fiona.

And the 110-room Hotel Vertigo at 940 Sutter Street on Nob Hill will reopen as the Hotel Julian.

The reopened hotels would add new guest rooms to a city that saw no new openings in the first half of the year, according to the Business Times.

They would also help breathe life into one of the city’s grittier Downtown neighborhoods, a few blocks from where Ikea created national Swedish meatball buzz this week by opening a 85,000-square foot store in Mid-Market.

After buying the four hotels, Oxford Capital Group doubled down at the height of the pandemic in 2020 by buying five more in the Bay Area for $126 million, 40 percent less than they were worth a year earlier.

They include the King George Hotel, with 53 rooms at 334 Mason Street in Union Square; the Inn at Union Square, with 30 rooms and the home of the Chloe Gallery at 440 Post Street in Union Square; and Hotel Griffon, with 62 rooms and home of Perry’s Restaurant at 155 Steuart Street on the Embarcadero.

— Dana Bartholomew