BOH 2026 is just around the corner, and construction industry execs are keeping their fingers crossed that their applications to attend will be approved.
Powwow! Events’ landmark construction conference is back this year with a new location and the same strict admissions criteria. Approved attendees will head to American Dream on Tuesday, August 4th for a networking experience that’s been carefully curated for the industry’s leadership. The Real Deal is excited to serve as a Gold Sponsor of Powwow Events and participate at the upcoming BOH conference. Our sales team looks forward to connecting with attendees, partners and industry leaders on site while supporting an important platform that brings together professionals from across the real estate and construction sectors.
We sat down with Joel Wolh, CEO and co-founder of Powwow! Events, to learn how his team set BOH apart from other construction industry shows and why it’s a must-attend.
“The white collar construction show”
From the start, the BOH Show team has always taken a slightly different approach to putting on a conference for players across the construction space.
“It’s not about collecting leads and business cards,” explains Wolh. “It’s smaller, it’s more intimate, and we believe that it’s more conducive to actually doing business.”
Creating that environment in a conference setting requires a delicate balancing act that the BOH Show team has perfected across its portfolio of events. Each Powwow! event is tailored for a specific slice of the real estate industry’s leadership, and BOH is no exception.
“We wanted to bring that higher level conference that we do for healthcare and real estate executives to the construction industry,” says Wolh. “You could think of it as the white collar construction show.”
The BOH Show team curates the show floor with an eye toward preserving the ability for attendees to actually hear one another talk. This philosophy starts with creating a comfortable environment, complete with an all-inclusive food and beverage experience including kosher food, gourmet coffee and craft cocktails, and extends to carefully curating the experience down to the level of the individual attendee.
“The quality of attendees were far beyond what I imagined,” says Joel Freund, COO of Infinity Land Services, who attended a previous BOH. “I wasn’t pitched even once, which never happens at trade shows. That alone made it worth attending. I had some great conversations and built strong connections with people I normally wouldn’t have access to.”
From top to bottom, the emphasis is on putting construction industry decision makers together in the same place.
“We focus on relationships,” says Wolh. “We bring the right people into the room.”
Take the BOH Challenge
Because BOH is aimed at executives, the caliber of attendee is important to the event’s success.
“It’s very different from an expo, where it’s just traffic,” says Wolh. “It’s a networking hall.”
When potential attendees register for BOH 2026, their application is not automatically approved upon receipt; rather, the Boh Show team vets each attendee to make sure they will add to the experience. This process ensures that everyone in the hall is part of their company’s leadership and can speak with their fellow attendees at the highest level.
“We do a pretty vigorous vetting,” says Wolh, who encourages potential attendees to “take the challenge of trying to register.”
With dynamic pricing and early movers snagging tickets for as low as $29, BOH is less about charging a lot for tickets and more about attracting the right people. If you’re a construction executive looking to make connections with the industry’s movers and shakers, apply for a ticket today using code REAL50 to get 50% off, and find out if you’ve got what it takes to be part of this exclusive group of leaders.