“Video is the closest thing we have in our digital world to actually bringing a potential client, tenant, or office worker into your space,” says Hannah Kramer, Director of News Operations & Content Strategy at The Real Deal. “Real estate is unique in the business world, because the assets here are something that you touch, something that you live or work in. When you’re advertising using video, you can add so much depth and complexity to it.”
Kramer is part of the team behind TRD Brand Studio’s video content, a unique product that bridges the gap between advertising and editorial to tell compelling stories to a real estate industry audience unlike any other. “We have over 4 million readers a month, and it’s a very wealthy, real estate savvy readership,” says Ross Fox, Chief Sales Officer at TRD.
“These are people who have bought and sold real estate for decades. Our videos are an opportunity to shake their hands virtually.”
Kramer, Fox, and the rest of the video team work closely with clients to craft video series and one-offs that tell in-depth, visually rich stories aimed at catching and holding the TRD readership’s valuable attention. TRD Brand Studio’s videos have introduced readers to up-and-coming brokers, taken them behind the scenes at new developments, and given them a sneak peek at the future of home appliances, all delivered in a voice and style consistent with the trusted TRD brand.
“BSH has embarked on an exciting journey with The Real Deal, creating monthly videos in support of the Developer Diaries series,” says Fox. “Our collaboration with BSH has been exceptional, showcasing visionary projects from NYC’s Sumaida + Khurana founder Amit Khurana to Dallas developer Craig Hall. Through these videos, Brand Studio highlights how the outstanding appliances from Bosch, Thermador and Gaggenau have played a crucial role in supporting some of the most beautiful and sustainable projects to date.”
John McDonough, VP of National Builder Sales at BSH, shared insights with The Real Deal regarding the impact of the Developer Diary series on their brand awareness. McDonough highlighted how the series has effectively captured the attention of architects, developers, and designers alike. He emphasized the invaluable role played by both our events and on-site videos, stating,
“The videos, where we showcase how our appliances complement and elevate luxury spaces, have been instrumental in bolstering our marketing and sale efforts.”
In addition to the collaboration with BSH, the Brand Studio team has had the privilege of partnering with Christie’s International Real Estate for produce A New York Minute, a series of videos delving into the groundbreaking endeavors of top-tier brokers and agents in the tri-state real estate market. “We recently conducted an exclusive interview with Roy Stillman, offering an insightful glimpse into his Atlantic Beach Club project. These videos possess a remarkable ability to bolster our clients’ endeavors, presenting our audience with tangible narratives,” notes Kramer, who emphasizes the impactful role of such content in captivating and engaging viewers.
Alongside the partnerships with BSH and Christie’s Real Estate, the Brand Studio team has ventured into producing on-site videos during some of our most coveted forums to date. These productions have played a pivotal role in spotlighting some of the most prestigious developments from New York City to Miami.
“Our experience working with The Real Deal‘s Brand Studio was exceptional,” says Miki Naftali, who leveraged TRD Brand Studio video content as part of the sales strategy for Naftali Group’s JEM Private Residences. “Their team was responsive, thorough, and ultimately produced high-quality content which has been an asset to our marketing efforts.”
These videos work in concert with the rest of TRD Brand Studio’s marketing efforts, creating holistic campaigns that tell your story to our audience through multiple channels. From written content promoted across TRD’s social media accounts to live events like TRD’s New York and South Florida Forums, Brand Studio offers clients a host of opportunities to get digital face time with the biggest players in real estate.
“I had the pleasure of collaborating with The Real Deal at the South Florida Real Estate Forum in November,” says Michelle Quinoa, VP of sales at Two Roads Development.
“Working with The Real Deal was not only rewarding but also inspiring, as they continue to share our latest project developments with the entire real estate industry.”
Ready to revolutionize your real estate marketing strategy? Experience the power of TRD Brand Studio’s immersive video storytelling firsthand. Elevate your brand, captivate your audience, and unlock new opportunities in the digital landscape. Click here to connect with the team, and start your journey towards unparalleled success in real estate marketing.