Chicagoland builders and developers gathered in the iconic Merchandise Mart last month for an intimate look at the latest luxury appliances from B/S/H/. Hosted in the B/S/H/ Experience & Design Center, the event was the latest in a series of dealer mixers taking place across the country aimed at inviting industry professionals to have conversations with one another and the experts at B/S/H/.
Chicago dealer partner Grand Appliance greeted guests with glasses of chilled champagne and an array of gourmet canapés in the spacious EDC, where they got hands-on experience with the premium appliances from Bosch, Thermador, and Gaggenau.
“We understand the significant role that appliances play in enhancing everyday life and fostering memorable moments with family and friends,” said Rachel Ngai-Lee, Showroom Manager of the B/S/H/ Experience & Design Center.
“At the B/S/H/ Experience & Design Center, we offer our consumers the opportunity to engage with our appliances firsthand.”
B/S/H/ provides consumers with a truly immersive experience by offering them the opportunity to schedule personalized appointments with knowledgeable consultants. During these visits, they can observe live cooking demonstrations to gain valuable insights into each appliance’s features and functionalities. The Experience & Design Center offers a unique opportunity for customers to experience how B/S/H products integrate seamlessly into their daily routines.
Each brand in the B/S/H/ portfolio speaks to its own audience segment, and builders got the chance to explore the sleek, everyday efficiency of Bosch, the luxurious professional-grade features of Thermador, and the sophisticated innovation of Gaggenau up close.
“B/S/H/ offers a remarkable range of options for clients with elevated expectations,” said Jeff Clemens, Vice President, Marketing at Grand Appliance. “Their commitment to quality aligns perfectly with our mission to provide customers with a high quality and hassle-free appliance buying experience.”
As the evening unfolded, conversations turned into connections, ideas evolved into inspiration, and the B/S/H/ Experience & Design Center solidified its role as a hub for cutting-edge design in the Midwest. Keep an eye out for more B/S/H/ dealer-sponsored events coming soon to your area, and learn more about how B/S/H/ supports builders here.