Savvy consumers are warming up to induction cooktops, and no company is more enmeshed in this technology than BSH Home Appliances Corporation and its upscale brand Thermador.
Renowned for its innovation breakthroughs, BSH Home Appliances Corporation is a leader in the research, development and manufacturing of high-end, luxury induction appliances. Attesting to that fact are the multiple patents the company holds, cementing their expertise in the induction cooking space.
Why induction technology is hot
Induction technology has become more popular than ever for a number of reasons. First, it utilizes magnetic technology to provide faster, more energy-efficient, and precise heating than conventional cooktops. By generating an electromagnetic field directly below the cooking surface, induction heats pots and pans directly rather than first heating the stovetop. This allows for not only instant temperature adjustments and unparalleled control and accuracy but also rapid boiling, simmering, and searing. The result is an expedited cooking experience that gives an exceptional culinary result.
“Because we are a leader in the field, our customers notice that our induction technology offers the advantage of precision, with perfect heat distribution,” explains Mina Lee, Senior Product Marketing Manager for Thermador Cooking. “They feel like they’re in control with more leverage and flexibility when it comes to creating great tasting dishes.”
It’s also more energy-efficient since it greatly minimizes wasted heat and keeps homes cool, an especially coveted feature in climates like Texas and Florida. “We have heard that it makes a huge difference not to have heat radiating from where you’re cooking,” says Lee.
And, consumers are also delighted when they see how easy it is to clean. “With a bespoke living space, you want to make sure everything looks spotless and curated at all times,” points out Suly Weissman, A&D Manager for BSH Home Appliances Corporation.
With cool-to-touch surfaces, induction cooktops provide added safety, a key concern for families with young kids and those who are aging-in-place, and the automatic shut-off options in this line of appliances promote peace of mind.
Revolutionizing your kitchen with form and function
Thermador is known for its relentless pursuit of cutting-edge design and technologies, says Weissman. “We are always challenging ourselves to have the best products for the market.” One of its most exciting developments is the recent introduction of the Thermador Pro Harmony® Liberty® Induction Range which comes in both 30-inch and 36-inch models.
While the function of Thermador’s induction technology is lauded, form is just as important for today’s discerning consumers. The Thermador Pro Harmony® Liberty® Induction Range is designed to complement the aesthetic of a high-end kitchen—the heart of the home, which can now boast this elegant induction range as the centerpiece. With its sleek, frameless design, the Thermador range transforms the kitchen.
The Thermador Pro Harmony® Liberty® Induction Range also advances the standard of induction technology with exciting features, such as:
- Flexible, extra-large cooking zones that provide versatility to accommodate large or oblong cookware
- MoveMode®, which allows the cook to change power levels without adjusting controls by simply moving the cookware, helping transition from sauté to simmer, for example
- CookSmart®, which allows the culinary enthusiast to heat cookware to one of five presets and automatically maintain the selected temperature to achieve consistent results for even the most complex recipes
- PowerBoost®, which increases heating power by up to 50% to heat cookware faster and allow soups, stocks, pasta liquid and more to boil swiftly
“It truly combines beauty and innovation,” Lee says.
That’s increasingly valuable to today’s consumers who are looking for longevity, notes Weissman. “The changes in society are being reflected in how we design for the future; for example taking into account the multi-generational household and prioritizing their upcoming needs, rather than just aiming for a fast turnaround and budget options.” She observes that the addition of the Thermador Pro Harmony® Liberty® Induction Range to the Thermador lineup adds essential versatility. “It has really changed the game for us on the design-architecture side, adding to the variety of products we offer that maintain the integrity of design they are committed to delivering.”
Because the prestige consumer is more apt to prefer an induction product, designers previously had to settle for outfitting the kitchen with a cooktop versus a range.
But now the new Thermador induction range allows them to create one dedicated space, which offers a more regal, prestigious look, Weissman says, with the opportunity to innovate with backsplashes and counters to make the entire look more cohesive. “This range is the crown jewel of the kitchen, fitting in seamlessly from the design perspective while providing the innovative induction technology consumers seek. We see it as the best of both worlds and an ideal example of our reputation for bringing the best to the market.”
Elevating technology into a dynamic cooking experience
The full range of induction products from BSH Home Appliances Corporation deploys this state-of-the-art technology that optimizes the user experience. And consumers are noticing, as the desire for induction picks up steam. Weissman acknowledges that some customers are just learning how to use it to its highest advantage, and she compares it to our gradual adjustment to smartphones. “At first, we didn’t know what they were all about and now we can’t be without them. That’s how this technology will evolve,” she says, noting that when people see the results of it, there’s no other choice. “Once you experience cooking with induction technology, it’s like being away from your smartphone—you can’t imagine your kitchen without it. As more people are exposed to it, they will also become accustomed to its precision and exceptional results, and it will become the only choice.”
Want to learn more about how Thermador’s commitment to continuous improvement and innovation drives the creation of exceptional kitchen appliances? Visit the website here.