Christie’s International Real Estate Group and Pl@tform™

“Christie’s International Real Estate has the industry’s leading technology for brokerages,” says Sherri Balassone, Christie’s International Real Estate Group’s VP and Broker of Record for New York City and The Hamptons. In an exclusive video, Kevin Van Eck, President of Affiliate Strategy for Christie’s International Real Estate, gave The Real Deal a peek behind the curtains at Pl@tform™, the firm’s award-winning proprietary tech stack that’s giving its agents the edge they need.

Pl@tform™ not only helps agents manage an agent’s database of contacts, it ensures that they’re maintaining these relationships by tracking outreach “to ensure that nothing falls through the cracks.” It also handles printing and distributing marketing material, saving agents valuable time, and connects agents with others on Christie’s team, boosting productivity across the board by tapping into their networks to create exposure.

“Pl@tform™ is differentiating for three reasons,” says Van Eck. First, Pl@tform™ was built by agents themselves, “people who have sat in front of sellers and worked with buyers,” making it helpful in all the ways that off-the-shelf solutions developed by software engineers are not. Second, it’s only used by Christie’s International agents, which gives them an exclusive advantage over the competition. And third, its fully-integrated nature makes it a streamlined and efficient system unlike tech stacks that combine hosts of third-party apps.

“We’ve been methodical about the tools and the functionality that we’ve placed within Pl@tform™,” says Van Eck. “Agents are able to pop in and utilize it on day one.”