Developers in California set trends for the entire nation. And when they’re working on complex projects, they turn to Ferguson Home’s outside sales team for support.
Specialized service for building professionals
Ferguson Home’s outside sales team works closely with builders, architects and interior designers, providing an extra tier of support in the field. The team offers quotation assistance, inventory management, and jobsite solutions.
“We walk each site before the project is even framed,” says Ursula Dunkel, outside sales representative at Ferguson Home in Los Angeles. “Working with the architect and designer, we’ll then create packages for plumbing, appliances, lighting, and hardware.”
The outside sales team relies on its extensive contacts within the trades and uses its network to connect people. It takes a problem-solving approach, spotting incompatible plans, supply chain snags, or potential code violations long before they cause issues so that projects meet their target dates.
“Three to four weeks before we fully install our appliances, we’re either identifying possible issues or giving the green light,” says Keith Rodriguez, senior sales manager at Ferguson Home in San Francisco. “We have full insight, which allows us to install as quickly and effectively as possible.”
Their physical onsite presence is complimented by a tech-forward post-sale system that automatically reaches out to the end user to ensure all needs are addressed.
“There’s a lot of support on the back end,” Rodriguez says. “We have installation managers overseeing internal and third party teams, so there are a lot of touch points during and even after the sale.”
Thanks to the team’s focus on relationship building, clients can discover new product options and the latest in innovation, in real time.
“Our network of vendors and internal relationships is extensive and knowledgeable,” says Rodriguez. “Those relationships allow us to perform at the highest level for our customers.”
Preserving neighborhood charm in the Bay Area
With showrooms in every major city nationwide, Ferguson Home is always close by. In the San Francisco Bay Area alone, they have six showroom locations to display kitchen, bathroom, and lighting products.
The Bay Area is known for its variety of distinctive neighborhoods, each with their own unique history and character. Ferguson Home’s outside sales team supports remodels that update the home’s capabilities while maintaining the timeless local style unique to that area.
Developers often opt for Bosch or Thermador appliances because homebuyers seek them out. “They know the quality’s there,” Rodriguez says.
For deeply customized luxury kitchens and wine rooms, clients choose Gaggenau.
“Gaggenau provides beautifully designed, unique appliances outfitted with tech-driven features,” says Rodriguez. “Their products integrate nicely with modern European-style cabinetry that is popular now.”
Rodriguez points to a project by Red Horse Construction located on Jackson Street which was furnished with a full Gaggenau kitchen. The home is the perfect example of using Gaggenau to complement a sleek, contemporary build.
Building luxury in Los Angeles
Ferguson Home collaborates with Socal Design-Build teams like Studio Casán, Sophea Interior Design and Oceanpoint Development on ultra-luxury residential projects..
“LA is luxury,” Dunkel says. “LA is the best of the best.”
Building LA homes is a highly-detailed process, requiring a level of planning and customization that’s unique to this market.
“Many of our customers have multiple homes, removing the pressure of urgency to occupy,” Dunkel says. “Luxury custom projects can span several years to complete.”
Frequently, LA customers are celebrities, meaning there’s a good chance that their homes will appear on screen or in print. It’s no surprise that these discerning customers also seek out handcrafted Gaggenau appliances.
“Every designer is looking to include Gaggenau in their upscale projects,” Dunkel says.
Customers tend to work with the same professionals on their next homes, which suits Ferguson Home’s collaborative approach.
“We naturally build rapport with each builder, architect, and designer we work with,” says Dunkel. “It allows us to anticipate needs and makes the project run smoothly.”
Whether in LA, San Francisco, or elsewhere in the nation, the Ferguson Home outside sales team’s longstanding relationships set it apart.
“The relationships that we’ve built with the trades are reliable, strong, and the basis of everything we do,” Dunkel says.
To learn more about the Ferguson Home outside sales team, visit their website. New customers can visit fergusonhome.com to find a showroom, where homeowners and designers have the opportunity to interact with top products before making their final selections.