The Hamilton Sinkler Secret to Selling Luxury Condos Fast at Top Prices
In upscale condominium sales centers, sophisticated door lever handle designs from the best architectural hardware manufacturing firms encourage sales. Why? Door handles are tactile. Potential condo buyers appreciate the superior feel of stunning design. This emotional connection with the condo sales center luxury environment encourages efficient sales at maximum prices.
Hamilton Sinkler, a leading Manhattan designer and manufacturer of the highest quality architectural hardware and cabinet hardware available in the United States, offers developers their exceptional quality door hardware in popular and custom designs at surprisingly low prices.
In luxury residential projects, each small touch makes a difference in transforming a property from simply impressive to truly extraordinary. In fact, a developer can hit all the right notes—creating a modern vibe and selecting state-of-the-art, sustainable building materials and high-end appliances, yet overlook the tiny finishing details that truly elevate a property.
It’s a common issue, says Rob Suri, chief operating officer of Hamilton Sinkler, which designs and manufactures luxury architectural hardware. “Clients today are highly educated and more discerning than ever. They expect a level of quality in every aspect of a project and will avoid a place with any detail that looks cheap.”
While fixtures might previously have taken a back seat to other elements, today’s commercial buildings are more design-forward, and stakeholders recognize the importance of bespoke hardware instead of a cookie-cutter approach that will dim the splendor of a building.
That’s why Hamilton Sinkler is increasingly being tapped to deliver upscale touches for prestige projects, based on its ability to provide customized looks at scale. “Our clients first fall in love with our designs, then they need to know if they can be manufactured in sufficient quantity to meet the timing and price point they need. To their delight, our answer is always ‘yes, yes and yes,’” says Alex Kuruvilla, vice president of sales.
Yet despite a portfolio of successful projects, the firm is often surprised to discover that many developers are unaware of their exquisite fixtures and remarkable capabilities. Here’s why
Hamilton Sinkler is the partner you didn’t know you needed.
A “Secret” Supplier Aims to Go Mainstream
For two decades, Hamilton Sinkler has operated under the radar, working on select projects when they are invited by designers and developers who are “in the know.” As the firm has honed its expertise, it is expanding its offerings to a larger clientele.
Among its recent successes have been projects with hotels, retail establishments and high-end residences, frequently working with renowned architecture and design firms. Hamilton Sinkler’s expertise lies in recognizing the impact each detail has on an overall impression.
In two noteworthy projects located in New York City, Hamilton Sinkler added customized flourishes to the sophisticated collection of residences known as Flatiron House, as well as at 39 West 23rd Street. The building was adorned with ornate decorative balcony rails that exuded a distinctive characteristic, and the developer wished to emulate that concept throughout. Hamilton Sinkler was able to achieve the cohesive aesthetic with custom pulls and wraps for the existing façade.
Creating a Symbiotic Partnership
Ideally, Hamilton Sinkler begins consulting at the earliest stages, working with builders, designers or architects to immerse themselves in the overall vision and present a suite of options that captures the project’s spirit and creative intent. “We discuss budgetary needs up front so we can adhere to those guidelines, then offer our manufacturing expertise to collectively create a project that reflects the desired vision, while retaining profitability,” Kuruvilla says.
Sometimes, however, they are called in at the 11th hour. For example, a noted real estate development firm was struggling to secure kitchen hardware in a project that had become too complex for its existing supplier, and Hamilton Sinkler was able to value engineer the fixtures in time to meet a tight project timeline. “We have more flexibility because our manufacturing is completely under our control,” explains Suri, adding that they were able to save the day from both a timing and budget perspective.
Meeting budget parameters is critical to the success of a project, and yet too often the design becomes the key driver during the early stages, with little consideration given to pricing. However, then once the figures are eventually finalized, design firms routinely have to go back to the drawing board because of exorbitant pricing from their initial supplier.
That’s where Hamilton Sinkler’s competitive pricing is a significant advantage. “We understand a developer wants a specific look, yet they often neglect to budget accurately for accessory components. Because of our expertise in value engineering, our clients are pleasantly surprised at our ability to replicate the nuance at an attractive price point,” Kuruvilla says.
In fact, one of their first steps when they are invited to projects is to determine the budget, as they realize the developer is money-conscious and not just design-centric. “Once we’ve established the budget criteria, we produce concepts and engineering based on the sweet spot of where we need to come in,” Suri says.
Another point of differentiation is the versatility the duo brings to the table. “We find most other suppliers are narrow and deep in what they offer, while we can devise a curated look to match any project demand,” Kuruvilla says. “And although all our pieces are made to order specifically for that property, we can deliver them within an impressive 12-to-16-week timeframe.”
Finally, they provide impeccable follow-up service to the installer to see the project through to completion. “We pride ourselves on exceptional face-to-face service. Our clients aren’t handed off to a random representative; they will have the chance to deal directly with Alex or me,” Suri says.
Partnering with a Supplier Who Will Honor Your Project’s Legacy
Customized accessories not only enhance the look and feel of a commercial property, but also improve functionality, durability and overall value. As developers aim to stand out in a saturated, competitive market, Hamilton Sinkler can help them achieve these goals with cost-effective solutions.
According to Suri, “We present the antidote to mass production, with versatility, superior service and signature customization that is surprisingly affordable.”
Are you looking for the right supplier for an upcoming project? Find out today how Hamilton Sinkler can help you accomplish your vision.
This article was produced by The Real Deal’s Brand Studio Team in conjunction with Hamilton Sinkler. For more information about working with our Brand Studio Team please click here.