Brand Studio

Getting Flexible to Spark Productivity in a New Hybrid World

As we kick off our three-part webinar series alongside IWG, our team recaps on the trending conversations around flex work as it is now and what we are all looking at for the future


“ Work is becoming more purpose-driven. People are starting to model where and when they work, and frankly, why they work, based on what’s required of them throughout the day”.  Wayne Berger, CEO of IWG plc and The Brand Studio team at The Real Deal held its first of three webinar series surrounding the sought-after conversation around ‘flex work’. While many Americans have been working remotely and beginning to emerge back into the office, panelist, Carmen Bryant, US Marketing Director of Indeed, Andrew Min, VP of Strategic Planning & Partnerships at RXR, and Tom Bow, Executive VP of Commercial Leasing for The Durst Organization all weigh in on what they are seeing from a landlord, occupier and employer viewpoint. 


Click on the video below to see what our industry professionals are seeing across the landscape for supporting and defining what it means for a true flex workspace. 




Wayne Berger 

Wayne Berger is the CEO of global coworking leader IWG plc: North America and Latin America. The company harnesses the power of flexible working through its companies Regus, Spaces, No. 18, Open Office, HQ and Signature by Regus. Wayne has been an advocate for revolutionizing the workspace. With over 20 years in multinational leadership roles, he has helped companies maximize their offices and communities, spearheading the shift from traditional offices to flex workspaces.


Carmen Bryant

Carmen Bryant is the US Marketing Director at Indeed where she is responsible for the development and execution of the integrated marketing plan and go-to-market strategies in the US. She leads a team of marketers focused on how to connect our largest enterprise customers to the full-suite of Indeed’s products and solutions, programs and partnerships, and Indeed’s comprehensive employer and jobseeker insights.Carmen is also an internationally renowned storyteller and cultural ambassador with a focus on creating connections between companies and the jobseekers, candidates, and employees they serve. She is widely recognized as a go-to-source on the market trends shaping the world of hiring and has been invited to speak to organizations and at conferences across the globe.


Andrew Min

Andrew Min is Vice President of Strategic Planning & Partnerships at RXR. In this capacity, he works on various corporate strategy topics, including leading business operations for RXR’s internal startup, such as strategy, finance, hiring, and corporate development, co-leading enterprise technology partnerships across the company, and driving work on fund and investment strategies, focusing on macro trends, new markets, and joint ventures. Before RXR, Andrew was an Engagement Manager in McKinsey & Company’s Real Estate Practice, where he served real estate clients across strategy, operations, and investing with an emphasis on digital disruption, working with investors, lenders, developers, owners, property managers, brokers/other service providers, tenants, startups, and VC/PE firms), as well as a number of other investors across asset classes.


Tom Bow

As Executive Vice President of Commercial Leasing for The Durst Organization, Tom Bow oversees the leasing of the company’s 13-million square foot commercial portfolio. Since joining The Durst Organization in 1992, Tom has negotiated and secured leases in excess of 12-million square feet. Most recently, he guided the 1 million square foot Condé Nast lease at One World Trade Center.In 2003, Tom oversaw the 1.1-million square feet lease negotiations with Bank of America for The Bank of America Tower and the joint development agreement with Bank of America for the 2.1-million square foot Bank of America Tower at One Bryant Park as well as the Bank’s 500,000 square foot expansion in 2006. When One Bryant Park opened in the spring of 2008 the building was already 98% leased. The 51-story Bank of America Tower is the world’s most environmentally responsible high-rise office building with a LEED Platinum rating.


​​Sponsor info: IWG

IWG has been at the forefront of the flexible workspace revolution for more than 30 years. Their team has made it possible for organisations and individuals everywhere to take a new approach to the traditional working day. Smart businesses are seizing this opportunity to create competitive advantage – cutting costs, boosting productivity and attracting and retaining top talent. With locations in practically every country, city, town and transport hub, and options ranging from an hour’s coworking to multi-year office space leases, IWG is enabling people and businesses to work where, when and how they want.