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Koriny

From Manhattan skyscrapers to Seoul: how Tae Moon is building a global luxury real estate platform

Inside the brokerage aligning NYC inventory and international demand

It’s been a banner year for Koriny Real Estate.

Tae Moon, founder and CEO of the Manhattan-based firm, is positioning Koriny for a breakout 2026. Following one of its strongest years on the buy side, the firm is deepening relationships with top-tier developers and expanding the company’s reach as a global, cross-border real estate platform.

In a conversation with The Real Deal, Moon discussed Koriny’s performance in luxury new development sales and outlined how the firm has evolved beyond a traditional brokerage to serve international capital flowing into US real estate.

More than a brokerage

Founded in 2017, Koriny was built to advise high-net-worth buyers—many based overseas, particularly in Korea—seeking long-term value in US residential real estate, with Manhattan as its core market. Since 2020, the firm has steadily built a $500 million-plus transaction track record, with a significant portion driven by buy-side activity for overseas clients across multiple large-scale developments in New York City.

With Koriny, clients receive the same level of dedicated support they would expect from a private bank or family office, but fully centered on real estate. The firm operates as a full-service platform tailored to cross-border investors, handling acquisitions alongside regulatory coordination, tax-related processes, property management, tenant relations, and ongoing asset oversight.

Property management has become a core pillar of Koriny’s platform. By overseeing leasing, tenant communication, maintenance, and long-term asset performance, the firm allows overseas buyers to own and operate US real estate seamlessly, without the operational friction that often accompanies cross-border investing.

“For our clients, especially those based abroad, trust and execution matter more than anything,” Moon said. “They want a single team that can manage the entire lifecycle of ownership, from acquisition through long-term operations.”

Scaling performance in Manhattan

Koriny’s recent momentum builds on its strong buy-side track record in Manhattan. In 2024, the firm emerged as a top-performing buyer-side brokerage at Rabina’s supertall tower at 520 Fifth Avenue, representing 20 of the building’s 100 residences. This performance helped establish Koriny as a key channel for global demand in luxury new development.

520 Fifth Avenue

That momentum has continued into 2025, translating into high-profile transactions at The Willow Gramercy, developed by Naftali Group, and The Greenwich, designed by Rafael Viñoly in the Financial District and developed by Bizzi & Partners Development with Fortress Investment Group as an equity partner.

At The Greenwich, Koriny has closed and placed into contract 10 transactions, generating more than $22 million in sales volume, with continued momentum expected to carry through upcoming sales phases. The 88-story, 272-unit tower has attracted both end-users and investors, drawn by its location between Wall Street and Battery Park City.

The Greenwich

“It’s a rare combination of design, height, and location,” Moon said. “You’re surrounded by transit, retail, cultural institutions, and strong schools, which makes it compelling from both a lifestyle and investment perspective.”

New development has become a central focus of Koriny’s strategy, reflecting where global capital is concentrating amid an increasingly selective investment environment.

“For cross-border investors, visibility into construction standards, building systems, and ongoing operations plays a major role in decision-making,” Moon said.

Deepening developer partnerships

Koriny’s most visible partnership is with Naftali Group. At The Willow Gramercy, the brokerage has sold 18 of the building’s 69 units, representing more than 26 percent of total sales. With Koriny continuing to represent buyers at the project, the firm has become the leading buyer-side brokerage there. Further south down the coast, Koriny put into contract one of the coveted Sky Villas, with interiors by FENDI Casa, at JEM Private Residences in Miami Worldcenter.

Including The Willow, Koriny has closed more than $40 million in transactions across Naftali Group’s portfolio, underscoring the strength and ongoing nature of the relationship. The partnership was formalized in July 2025 through Koriny’s first US-based memorandum of understanding with a top-tier New York luxury developer.

The Willow

“We met the Naftali Group team at the launch of The Willow,” Moon said. “Our team delivered early by consistently putting units into contract.” 

Danielle Naftali, Executive Vice President of Marketing, Sales, and Design at Naftali Group, shared that the collaboration has expanded the firm’s global reach.

“Koriny has been an excellent co-broker at our latest Manhattan residential development, The Willow, demonstrating a strong understanding of our buyers and a clear alignment with Naftali Group’s commitment to design, craftsmanship, and the experience we look to deliver for our customers,” said Naftali. “Working with Tae Moon has allowed us to expand Naftali Group’s global reach, particularly within the Korean market, and provide a seamless experience for international buyers across our New York and Miami portfolios.” 

From New York to Asia

Koriny’s global strategy was on display in November 2025, when the firm hosted more than 70 ultra-high-net-worth clients at the Four Seasons Hotel Seoul. Naftali’s senior leadership traveled to Korea to present its New York and Miami developments directly to investors, offering a rare, on-the-ground view of US luxury real estate opportunities.

Today, Koriny operates across 16 US states through a network of trusted partners, while maintaining Manhattan as its anchor market.

Looking ahead to 2026

Moon expects international demand to strengthen further in 2026 as interest rates stabilize and overseas capital continues to flow into U.S. assets.

“New York remains one of the most transparent and resilient real estate markets in the world,” he said. “As conditions normalize, we expect inbound interest from global buyers to accelerate.”

Koriny is also preparing to expand its presence across Asia, with plans to systematically grow its footprint in Singapore, Hong Kong, and Japan throughout 2026 as part of its broader global strategy.

With continued momentum in new development, expanding international reach, and a platform-driven model built around cross-border execution and property management, Koriny is positioning itself for its next phase of growth. 

To learn more, visit Koriny’s website.