As more developers cut corners with cheap AI renderings, using bespoke, detailed visuals to sell your property can give you an edge in a competitive market.
That’s why Lobo Studio, the architectural visualization house that made a name for itself working on luxury residential and hospitality projects across Europe, is expanding into the American market. We spoke with Founder and CEO Adrián Gómez about the value of high-quality renderings and his studio’s new office serving the Miami market.
A Full-Service Development Partner
Gómez developed an interest in virtual reality and augmented reality while earning a master’s degree in digital marketing. He launched Lobo Studio in 2017 to provide high-end 3D renderings, animations and visualizations that help clients share their stories and connect with customers.
To ensure the company stands out from the competition, he built a skilled team of 3D artists, designers, photographers, video makers, and soundtrack composers.
“We spend a lot of money and time and resources on the hiring of our people,” says Gómez. “It’s really important to have a good team behind you to respond to client demands.”
His team excels at digital marketing, interior design, and art direction, which means Lobo Studio can handle the branding, marketing, and the whole visual package for busy real estate developers’ luxury projects.
“There are a lot of companies that are 3D rendering studios, and that’s all,” says Gómez. “We are more than that. We’re a strategic partner to the developer. They can rely on us to provide a really comfortable experience, so they can focus on the funding and the selling aspects.”
From Europe With Love
Lobo Studio has worked with top players in Europe for almost ten years, developing extensive knowledge of the luxury real estate market—and they use it to provide premium service that supports client sales. Today, Gómez splits his time between Spain and Florida, serving a growing roster of stateside clients.
“Our value proposition is really unique,” says Gómez. “We’re not some tech guys that do really nice renderings. We bring experience to the table.”
When Lobo Studio creates renderings, the team considers everything from the psychology of the architecture and the color palette to how the lighting is transmitted. Each rendering is tailored to appeal to a property’s ideal buyer, an approach that allows real estate developers to sell faster and thus realize a higher margin on their investment.
“We understand how to orient a design for a specific buyer persona,” he says. “It is definitely an investment, but the ROI of that investment is warranted. It’s an incredible value.”
A Record of Success
Despite the tech-focused nature of his work, Gómez prioritizes making a personal connection with clients.
“All the SaaS, all these startups, AI and everything, it loses a little bit of the focus. We are people, and I think we need to re-engage,” he says. “This is not a mass service or a mass product. This is tailor-made, bespoke.”
Lobo Studio’s U.S. clients appreciate the company’s organization and attention to detail. Mendel Fellig, Compass real estate agent, reached out to Lobo when the renderings he received for the property at 4525 N Jefferson needed a makeover.
“I had these basic renderings that were mediocre. When I gave them to Lobo, they said, ‘Let us show you what we can do.’ And I was blown away,” he recalls. “They really understand high quality visual renderings, and their turnaround time was excellent. I’ve used them a bunch of times since.”
Mandy Welgos, a luxury real estate broker in Aspen, worked with Lobo Studio while selling a ground-up remodel in the east end of Aspen.
“It was so easy to send him the architectural drawings, and they came up with beautiful renderings,” she says, “We started marketing it early on, which is why Adrian’s renderings really helped us—just to give someone an idea of what it was going to look like.”
Working with Lobo Studio was such a positive experience, that Welgos is confident she’ll work with them again.
“Adrian has been so responsive and professional and so efficient and effective. I would highly recommend him and the studio for anyone looking for very professional renderings.”
To see more examples of Lobo Studio’s work and learn how they can add value to your next project, visit the Lobo Studio website.