In today’s turbulent real estate market, data is the key driver towards success.
As traditional indicators falter and regional trends defy national forecasts, PropertyReach.com is revolutionizing how investors navigate this complex landscape. By blending detailed property data with insights into owner situations, it provides a roadmap for transforming market volatility from a threat into an opportunity. TRD spoke with the PropertyReach team to learn how their cutting-edge platform helps investors succeed in a rapidly changing real estate environment.
Harnessing the Potential of an Uncertain Real Estate Market
Real estate has always been volatile, but today’s market is particularly challenging. In recent years, investors have faced rapidly changing interest rates, shifting consumer confidence and high inflation. On top of this, the COVID-19 pandemic has dramatically changed how we use real estate, affecting entire sectors of the market.
Meanwhile, local issues like city regulations and extreme weather events have shaken up individual real estate markets, challenging investors to rethink what they once considered safe investments.
“Historically, we’ve seen a lot of broad housing predictions that look at the entire country as one uniform market,” says PropertyReach’s Scott Julewitz, Senior Vice President, Marketing. “COVID and remote work changed all that. As an example, we see a stark contrast between the current market in the Northeast vs the Southeast. With regional differences and a constantly evolving landscape we need deeper, more localized insights to help guide real estate investors.”
Combining a wide variety of data and integrated marketing tools on a single platform, PropertyReach is designed for users who need to adapt to rapidly changing circumstances. The platform’s clients are investors who embrace each market shift and use it to their advantage.
Of course, nearly every real estate fortune was made by riding the waves of change with carefully timed and well-placed investments; all that’s changed now are the tools that one needs to make the correct decisions quickly.
“When you’re trying to future-proof your real estate business, it really isn’t about predicting the market,” says PropertyReach’s Melissa Stockton, Director of Marketing. “It’s more about anticipating different circumstances, and then having the agility to respond quickly to those changes.”
Aligning Opportunities with Homeowner Needs
PropertyReach provides investors with critical insights into homeowners’ unique circumstances, enabling them to focus their efforts on individuals facing challenges or life events that may necessitate a quick property sale. With more than 150 filters, users can leverage situational and demographic data to instantly zero in on the right homeowners.
“A lot of times, people are so focused on finding the perfect property, they forget these properties are owned by people,” says Stockton. “It’s really about focusing less on the property and more on the people, their situation and how to speak to them.”
For example, investors looking for distressed properties can filter based on owners who are behind on their taxes or facing preforeclosure. On the flip side, a growing family in a small house might be in the market to sell because they need more space. Knowing the real-life circumstances behind your leads empowers you to offer timely, relevant solutions that resonate with property owners.
As Stockton explains, “with that situational data you can learn exactly where they are in life, exactly what their motivations might be to sell their property, and then how to talk to them to negotiate the best price and make it a win/win.”
Instead of spending days cross-referencing data points on multiple platforms, PropertyReach streamlines the process, providing investors with a comprehensive, one-stop solution for all their property intelligence needs.
“Where PropertyReach shines is in bringing together in-depth real estate and owner information coupled with the tools needed to engage property owners,” explains Julewitz. “This consolidation empowers our users to identify and act on opportunities all in one single platform.”
How PropertyReach Enables Informed, Agile Investing
PropertyReach users have an advantage when navigating the ever-shifting real estate market. Having all the necessary data on one easy-to-use platform supports the agility essential for success in today’s fast-paced property landscape.
“We’ve designed PropertyReach with a keen understanding of investors’ day-to-day challenges and requirements,” explains Monica Mariani, Vice President of Corporate Development and Strategy at PropertyReach. “Our goal is to make sure the user has all available up-to-date information at their fingertips.”
By leveraging in-depth data on individual properties and their owners, real estate investors can gain crucial insights into potential opportunities. This approach allows for a nuanced understanding of how broader market changes might be affecting specific homeowners. For instance, rising interest rates or economic downturns can create financial pressure, potentially leading to situations where owners need to sell quickly or refinance.
“You’re trying to get there before everyone else, so you need to know what to look for,” says Stockton. “With our data, you know what types of circumstances these homeowners are in, and then you can make sure that you’re marketing to them at the right time.”
This level of detailed information proves invaluable across the real estate spectrum. Investors can identify properties where owners might be open to negotiation due to financial stress or life changes. Real estate agents can provide more tailored advice to their clients, whether they’re looking to buy or sell. Even mortgage professionals can use this data to offer timely refinancing options to homeowners struggling with higher payments.
“We put ourselves in our clients’ position and built a solution with the user in mind,” says Mariani. “They want to uncover potential opportunities within a whole messy data ecosystem.”
Ready to turn volatility into opportunity? Start your free PropertyReach trial today and harness comprehensive property and people data to navigate the changing real estate landscape with confidence.