RARE Real Estate, the fast-growing brokerage that’s making waves across North America, has officially expanded into the U.S. market with the launch of its South Florida operations. Known for its agent-first approach and explosive growth, RARE is setting a new standard for how brokerages support and scale top-producing talent.
RARE’s entrance into the U.S. comes on the heels of its international spotlight on Amazon Prime’s Luxe Listings Toronto, where founders Ryan Rabinovich and Adam Stern, alongside Office Partner Brett Starke, were featured prominently over a seven-episode run. The exposure introduced RARE’s bold brand and innovative model to a global audience.
Since its founding less than four years ago, RARE has closed more than $4.5 billion in sales, becoming a magnet for elite agents, ambitious teams, up-and-coming agents and industry trailblazers. The company has built its reputation on redefining traditional brokerage structures—delivering real financial upside, deep business support, and a clear path for agents to build scalable enterprises.
“We’re thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” said Adam Stern, Founder of RARE Real Estate. “For years, the top 10% of agents have dominated the industry, yet traditional brokerages have failed to truly reward them in a real way. The old promises—training, support, mentorship and guidance—haven’t changed in decades. It’s time for a model that puts up-and-coming agents and top producers first, creating real financial incentives for the agents driving this industry forward.”
Stern is personally leading the U.S. expansion, bringing two decades of experience across 16 offices and over $12 billion in sales. His leadership has helped thousands of agents build successful, independent businesses—and that formula is now being applied to one of America’s most dynamic real estate markets.
“When I joined RARE, I led a team of three. Today, I run my own office with 55 agents,” said Brett Starke, Office Partner. “The RARE model is designed to unlock potential—it gave me the freedom, support, and infrastructure to build something real and lead on my own terms.”
With its South Florida launch, RARE is setting its sights on additional U.S. markets. The company plans to continue its rapid growth while staying true to its core philosophy: championing agents, driving innovation, and building a network of high-performing professionals connected across borders.
Are you an entrepreneurial agent ready to scale your business? Join the movement that’s changing the brokerage game. Connect with RARE Real Estate South Florida today and discover how we’re building the future.
Visit rare.realestate/usa or email us at join@rarerealestate.ca to learn more.