Legendary Italian design meets the pinnacle of Manhattan hospitality on Park Avenue.
Waldorf Astoria Residences New York offers buyers a rare opportunity to own a piece of the iconic hotel. These turnkey homes feature custom furnishings, curated accents, and accessories designed by B&B Italia, bringing refined sophistication to the residences atop the Waldorf Astoria New York. The team behind these distinctive homes gave The Real Deal a rare glimpse into the collaboration that brought this vision to life.
A commitment to excellence
Francesco Farina, CEO of B&B Italia USA, shared that the partnership originated in a conversation between Douglas Elliman Development Marketing, Waldorf Astoria Residences New York, and B&B Italia.
“We share a common desire to offer our clients an exceptional experience,” he said. “We wanted to provide a glimpse of the B&B Italia soul in one of the most prestigious buildings in New York City.”
The team agreed that B&B Italia’s contemporary approach was ideally suited to usher in the next chapter of the iconic Waldorf Astoria.
“B&B Italia shares much of the same ethos as the Waldorf Astoria,” said Luigi Romaniello, Managing Director of Waldorf Astoria New York. “We are timeless, and they reinvented the space with incredibly creative and innovative thinking. Their contemporary furniture is a form of art that completely refreshes the entire space.”
The decision to create furnished homes reflects the jet-setting lifestyle of the hotel’s sophisticated clientele. The turnkey residences are available in two color palettes—Chiaro e Scuro (Cool and warm)—blending the convenience of a hotel with the character and comfort of a personalized home.
“Our clients want to simplify their lives,” Farina explained. “So we are offering them a complete lifestyle—designed and furnished to meet their every need.”
A luxury lifestyle in the heart of Manhattan
Turnkey residences represent the height of modern luxury, allowing residents to immediately enjoy their landmark homes whenever they wish.
“There’s a saying: ‘Luxury ends where thinking begins,’” said Loretta Shanahan, Senior Director of Sales at Waldorf Astoria Residences New York. “With the purchase of a Waldorf Astoria residence, you don’t have to think at all. From B&B Italia’s impeccable turnkey furnishings to the white-glove service, every element is thoughtfully curated to anticipate one’s needs.”
Buyers of these branded residences enjoy exclusive access to 50,000 square feet of private amenities—not shared with the hotel—in addition to 100,000 square feet of hotel offerings, which include restaurants, the Guerlain Spa, and historic spaces like the legendary Grand Ballroom. Highlights include the 19th-floor Empire Club, which features office and conference spaces.
Beginning on the 25th floor, a three-story amenity suite spans an entire city block and includes a 25-meter swimming pool beneath a skylight, sauna and steam rooms, a landscaped terrace overlooking Park Avenue, and a winter garden reminiscent of European palaces. Additional private amenities include a fitness center, bars, a theater and screening room, a presidential lounge and library, gaming areas, and more—all with sweeping views of the New York City skyline.
Waldorf Astoria has invested exceptional care into creating these spaces—and the results speak for themselves.
“Every space has been meticulously designed,” Shanahan noted. “The level of detail exceeds what even the most discerning buyers expect. It’s a caliber of living that’s truly rare, even in New York City.”
Owning a legacy
With a 94-year history, the Waldorf Astoria New York is the cornerstone of the brand’s global reputation and a symbol of timeless urban luxury.
“We’ve always had long-term residents stay with us,” Romaniello noted. “But this is the first time in the Waldorf Astoria’s history that you can actually own a home within this iconic hotel. Every service we offer is of the highest caliber, and residents will experience that same level of excellence in their private homes.”
To date, buyers of Waldorf Astoria Residences New York have included a mix of New Yorkers, U.S. residents, and international clients.
“Many buyers have a personal or family connection to the hotel,” Shanahan said. “Others are drawn by the global prestige of the Waldorf Astoria name. Regardless of their background, they’re investing in more than a brand—they’re becoming part of a legacy.”
It’s easy to see why: a turnkey home in a historic hotel, furnished by B&B Italia, located in the heart of Midtown and just moments from Central Park.
“The special quality of the Waldorf Astoria is that you’re not just buying brick and mortar—you’re buying something with soul,” Romaniello said. “There is tremendous prestige and history. It is absolutely timeless.”
To learn more about the partnership between B&B Italia and Waldorf Astoria Residences New York, visit the website.