Adam Neumann

The WeWork co-founder and ex-CEO, ousted from his company following its failed IPO, moved to South Florida after the pandemic for his second act. Neumann, who lives in a waterfront home in Bal Harbour, launched Flow, a residential venture backed by venture capital firm Andreessen Horowitz. 

He is doubling down on the community theme. Speaking at The Real Deal’s Miami event in 2024, he described the company as a “feeling,” where residents host classes or events for neighbors, relying on apps and other support from Flow.  

He has spread money around South Florida. Flow snapped up the Society Las Olas apartment tower in Fort Lauderdale and at Miami Worldcenter, the Caoba apartment tower, where it also is building a Flow House condo. In partnership with Canada Global, in which Flow is an investor, Flow plans a three-tower rental complex in Aventura, and a large apartment complex on a site in El Portal, where the planned project has created controversy. 

Flow, Canada Global and Yakir Gabay’s Yellowstone Trust also bought a majority stake in Chetrit Group’s Miami River District mixed-use project. 

It hasn’t all been smooth sailing. In 2024, two Nashville apartment properties with ownership tied to Neumann and Flow faced a cash crunch, with one of them selling at a loss. That same year, Neumann made an unsuccessful attempt to buy WeWork out of bankruptcy. 

— Lidia Dinkova