Austin-based kwx, the holding company of Keller Williams, isn’t sleeping on real-estate technology.
The Texas company said Wednesday it had acquired CPros, a company that provides concierge transaction management services for real estate brokerages and agents. Kwx aims to expand and scale its transaction management capacity with CPros aboard. Kwx did not disclose the terms of the deal.
CPros founder and executive director Jason Conner will join kwx. He’s bringing his executive team with him and will stay on as its leader. The company has more than 20 employees and expects to increase staff as a result of the kwx acquisition. Kwx plans to rebrand CPros this year.
Conner started CPros in Philadelphia in 2019. The service is a “high-tech, high-touch, driving solution for agents,” he said in a phone call from KW’s Family Reunion conference in Orlando. “It takes everything that’s not a fiduciary task off the agent’s plate.”
That means one person, a “leverage leader,” handles administrative tasks related to every individual deal. He said CPros offers cloud-based technology that provides KW agents a single point of access to all of its services. It ties into and expands Keller Williams’ existing suite of brokerage- and agent-centric concierge services related to lead generation, marketing, holistic technology and onboarding support, he said. “On average,” said Connor, “agents get back 15 hours of their time per transaction.”
“CPros provides the ‘easy button’ for functional transaction management tasks for our agents,” said Matt Green, KW head of agent growth and partner experience, allowing agents to focus on “their fiduciary tasks”—which provide their “highest value” to clients. The service “allows agents a significant, inexpensive leverage point for administrative tasks related to their listings and transactions,” added Sajag Patel, KW’s vice president of segments.
CPros supports eight KW market centers with a total of about 2,000 agents. It expects to support an additional 60 centers by the end of the 2022’s fourth quarter. About 80 percent of the CPros staff is locally based, and all staff members have real-estate licenses, said Connor.
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