The Real Deal’s May 2022 issue is live for subscribers and slated to hit your doorstep early this month.
Andy Warhol said that in the future, everyone will be famous for 15 minutes. Well, the future’s here. And according to Google Analytics, it’s more like 15 seconds.
Social media has been whittling away at our attention spans — and self esteem — for years. But one platform has managed to make dopamine-addicted microcelebrities out of real estate professionals everywhere while flying completely under the radar.
Instafame meets anonymity in this month’s cover story on Traded. The site is an infinite scroll of deals, dollar signs and a “Mount Rushmore of goofy headshots” that have made a lot of real estate folks a lot of money. And nobody knows who the hell is behind it.
The pay-to-play platform deploys bite-sized nuggets of news, distilled for fast, easy, constant consumption.
“It used to be that when the print version of The Real Deal would come, you’d flip to the back and see what’s going on, who’s buying and who’s selling,” said Rosewood Realty Group’s Greg Corbin. “That’s commuted over to Traded.”
Well, this so-called washed-up has-been of a media company is here to stay, and perhaps we can interest you in something a little more substantive.
The Real Deal is proud to present “The New Kings of New York,” an insider account of the mischief and mayhem that defined real estate’s modern gilded age, slated for release on May 24.
With a journalist’s eye and historian’s perspective, author and TRD contributor Adam Piore recounts the “dizzying highs and deep, dark lows” of the most batshit years in the world’s most expensive and influential property market.
You can read an excerpt from the book in the May issue for a taste of what’s to come, along with our regularly scheduled programming of real estate estate news, trends and insights.