Real estate platforms lose noose on Texas ranch listing

Zillow, Redfin and the San Antonio Board of Realtors relist $3.9 million ranch after removing image of a noose hanging from a tree

Texas /
May.May 26, 2022 11:02 AM
21155 Interstate 37 (Google Maps)

21155 Interstate 37 (Google Maps)

Proper staging is vital to selling any property, but the listing for a $3.9 million ranch outside San Antonio featured something not typically considered a selling point: a noose.

When Guy Williams, a man from the neighboring suburb of Pleasanton peaked at the listing, he and his wife were shocked to find a photo of a noose hanging from a tree in front of a replica of an 1800s jailhouse.

“We were just in awe. We were like, ‘I cannot believe they published this,'” Williams told MySA. “They’re going to show this property with the noose hanging from the tree?”

The 137-acre “We 2 Ranch” near the town of Elmendorf is what San Antonio CultureMap calls, “a vintage treasure, drenched in its original-condition ’70s kitsch.” Like many Texas ranches, the property pays homage to the old west with a cowboy saloon, chapel, a horse racetrack, a replica 1930s filling station and a game room in the main house with a shrine to Dolly Parton.

Lonnie L. Haller was listed as the owner of the property in 2021, per Bexar County Appraisal District documents. The names “Lonnie – Karen Haller” are also on the horseshoe above the gate.

Zillow removed the listing within an hour of MySA reaching out for comment, the publication said.

“We immediately contacted the local MLS and removed the content from our site,” a Zillow spokesperson says. “Zillow expects that content published on our platform adheres to fair housing laws and our Good Neighbor Policy,” which prohibits “discriminatory, abusive, obscene, threatening, or libelous content” on the platform.

That afternoon, Redfin followed suit, issuing the statement: “Redfin does not tolerate hateful imagery on our site. We reached out to SABOR to alert them of the offensive image, and it has since been removed from the MLS and from Redfin.com.”

Ellen Hagan with Redbird Realty is named as the property’s listing agent on SABOR, which was cited as the source of Zillow’s listing.

According to an email from a SABOR representative to MySA, the agency had not been aware of the image and it does not vet the photos of its listings, which are uploaded by the listing agents of properties.

SABOR has since removed the image from the listing, while Redfin and Zillow have relisted the property without the photo.

[MySA] — Maddy Sperling





    Related Articles

    arrow_forward_ios
    Contigo Ranch (Contigo Ranch)
    This $14M Hill Country ranch can be a cash cow
    This $14M Hill Country ranch can be a cash cow
    Zillow Group Inc. CEO Rich Barton (Zillow Group, iStock)
    Zillow to lay off 55 employees in Texas
    Zillow to lay off 55 employees in Texas
    (iStock, Illustration by The Real Deal)
    Dallas luxury home market cools
    Dallas luxury home market cools
    Erastus “Deaf” Smith with 23494 State Highway 46 West (Texas State Historical Association, Zillow, iStock)
    Need somewhere to board your 18 horses? Try this $12M historic Texas ranch
    Need somewhere to board your 18 horses? Try this $12M historic Texas ranch
    Redfin's Chelsea Knox (Redfin, iStock)
    Austin homebuyers look to San Antonio for more affordable options
    Austin homebuyers look to San Antonio for more affordable options
    From left: Dem. Jay Kleberg, George P. Bush, and Rep. Dawn Buckingham (Jay4TX.com, Twitter/DrBuckinghamTX, Gage Skidmore/via Wikimedia Commons, iStock)
    Stakes are high in race for Texas Land Commissioner
    Stakes are high in race for Texas Land Commissioner
    One Real Estate's Jeronimo Hirschfeld and FCP's Cole Kellogg with The Summit Apartments (LinkedIn, Federal Capital Partners, Summit San Antonio)
    FCP and JV partner One Real Estate Investment acquire 284-unit apartment in San Antonio
    FCP and JV partner One Real Estate Investment acquire 284-unit apartment in San Antonio
    Doug McDermott, professional basketball player for the San Antonio Spurs (Getty Images, iStock)
    San Antonio Spurs’ star Doug McDermott buys former home of LBJ’s grandson
    San Antonio Spurs’ star Doug McDermott buys former home of LBJ’s grandson
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...