“House of Ho” star launches new brokerage firm 

Splits from EXP over new commission structure

“House of Ho” Star Launches New Brokerage Firm
Washington Ho (Illustration by The Real deal with Getty, LinkedIn)

Houston entrepreneur and reality TV star Washington Ho, widely recognized for his family’s show “House of Ho,” has started a new real estate venture.

Ho and broker partner Angelica Smart have launched a new firm called White-House Global Properties, the Houston Business Journal reported

The move is a response to a fee structure alteration imposed by his previous brokerage, EXP Realty. The brokerage recently proposed an increase in its share to 25 percent, potentially reducing agent commissions to 55 percent; Ho and Smart decided to start their own brokerage.

“When we joined EXP, they were more flexible with fees [and] the way we structured deals, and now there’s more restrictions,” Ho told the outlet.

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White-House Global aims to retain and attract agents through a tiered fee structure, offering lucrative splits based on performance. Agents achieving sales up to $5 million would receive a 60-40 split. That figure would rise to 70 percent for sales between $5 million and $10 million, and 80 percent for sales exceeding $10 million.

Ho and Smart’s independent venture is intended to allow them to keep the entire brokerage portion of the split. Their focus on real estate investment is central to the business model, utilizing commissions and relationships to invest in properties.

Meanwhile, the reality TV series that propelled Ho to fame, “House of Ho,” is currently on hiatus following the merger of HBO Max with Discovery+. Undeterred, Ho is working on a spinoff that spotlights his real estate endeavors and Smart’s journey from Honduras to a successful real estate career.

In a separate venture, Ho made headlines earlier this year when he launched HoBuzz, a Delta-8 THC seltzer company. 

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