Serhant Opens Four Texas Offices

Ryan Serhant is covering both sides of the California-to-Texas pipeline with the expansion of his brokerage to the Lone Star State.

The “Owning Manhattan” star’s eponymous firm is opening four offices across the Texas Triangle — in Houston, Dallas, Austin and San Antonio — two months after planting a flag in California. Serhant’s 13-person founding team includes agents poached from Compass, eXp and Monument Realty.

Its founding agents have sold nearly $1.5 billion in real estate in the last 12 months, the company said in a press release Tuesday. Susana Sarvis will be the operation’s managing director. Based in Houston, she was most recently in a leadership position at Real Brokerage.

Not unlike Compass’ early gospel of tech supremacy, Serhant leads with its technological offerings, specifically its proprietary AI platform, S.MPLE. The company’s tech tools are designed “to empower the next generation of salesperson,” Serhant said.

The expansion caps three years of rapid growth for Serhant, which launched in 2020 and started expanding outside New York in 2023. Since last year, the brokerage has added offices in Boston, California and Washington, D.C. It now operates in 17 states and has over 2,000 agents.

“We’re not going to Texas just because it’s hot,” Serhant said. “I think it’s a structurally important market for our business.”

The move is also something of a homecoming for Serhant. He was born in Houston’s Kingswood neighborhood and has family around the state.

Texas turf

Differentiating itself from Texas’ dominant luxury brokerages will look different in each city. While Compass dominates in Houston, Austin’s biggest deals are done by agents from a variety of brokerages, most of which are national brands. In Dallas, homegrown brands like Allie Beth Allman rule the roost.

“I understand that we are new, but our agents aren’t,” Serhant said.

Serhant stands to profit from successfully carving out that niche as Texas luxury real estate gets a boost from the state’s ability to net corporate relocations.

North Texas, whose luxury market leads the state, has seen its sales volume of homes priced above $10 million more than double since 2023, according to Compass’ ultra-luxury report. The area notched $104 million in sales volume for these properties in 2023, $179 million in 2024 and $231 million in 2025.

Serhant’s expansion also coincides with increased activity in Texas’ nascent luxury condo market. Developers like Howard Hughes, Satya and Deiso Moss are tapping into Texans’ appetite for vertical living — and breaking price records — by partnering with Ritz-Carlton and St. Regis to build some of the state’s first branded condo projects.