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Wells Fargo delivers boost to Austin proptech darling by lending for its 3D-printed homes 

Bank is offering 50 basis point credit to Icon buyers with Wells Fargo mortgages

Icon’s Jason Ballard and Wells Fargo’s Serhat Oztop

Wells Fargo is making it easier to buy 3D-printed homes. 

The bank is partnering with Austin-based Icon Technology, which has made a name for itself by 3D-printing homes, to offer mortgages to buyers of Icon homes, according to a press release from Wells Fargo. The bank is also incentivizing these purchases with a 50 basis point credit to Icon buyers who take out Wells Fargo mortgages. 

Traditional lenders have so far shied away from lending on these homes due to concerns about the technology, home appreciation and the ability to sell and insure the loans, the release said. 

The move “helps people believe and understand that this technology and the houses it produces are ready for primetime,” Icon CEO Jason Ballard said in a statement. 

So far, Icon has used its 3D-printing technology to build homes across Central Texas, including at Austin’s Mueller master-planned community, in Georgetown’s Wolf Ranch community and in the Hill Country town of Wimberley. The builder also delivered housing at an Austin homeless shelter. 

Icon is also selling its technology to other builders, who can buy the Titan multistory construction system for $899,000. Wells Fargo is financing those purchases, too. Ghost Factory, Cole Klein Builders and Moderne Development have already reserved Titan systems. 

In addition to Icon’s homebuilding ventures, the proptech firm was awarded a $57 million contract by NASA to develop construction technology that would work on the moon, using materials harvested there. 

Ballard founded Icon in 2017 with the thesis that its 3-D printing technology could solve the housing crisis. The company, which was valued at $2 billion in 2022, debuted its work at SXSW to much fanfare.Despite its early success, Icon has struggled with the same challenges that hit the rest of the tech world after the post-pandemic boom. The company cut 25 percent of its workforce in early 2025, laying off 114 employees.

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