De La Vega’s The Central to get its first high-rise

The Dallas-based developer has had 27-acre project on the agenda since 2017

Artemio De La Vega with renderings of The Central project (De La Vega Development)
Artemio De La Vega with renderings of The Central project (De La Vega Development)

One of Dallas’ most well-known high-rise developers is ready to bring the first residential tower to The Central.

Dallas-based De La Vega Development is finally putting plans for The Central, a $2.5 billion mixed-use development, in motion. The 27-acre project has been in the works for years, according to the Dallas Morning News.

Though Jefferson Central was originally slated to open in 2021, the $109 million residential tower’s due date is now set for 2025. The building is expected to break ground this summer.

De La Vega’s plans for The Central include another series of high-rises surrounding a 3.5-acre central park, plus an office building, hotels, and retail. The entire development should span a total of 5 million-square-feet with 2.5 million square feet of potential office space, 110,000 square feet of retail and restaurant space and up to ​​2,000 residential units, according to the developer’s website.

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Upon its completion, The Central would be the tallest, densest development in the area north of downtown–between North Central Expressway and Ross Avenue. The high-rise community anchored by the 18-story Jefferson Central will mirror other fixtures of Dallas’ skyline on the other side of the expressway such as Winspear Opera House, the Dallas Downtown Marriott and the office towers of Goldman Sachs and Deloitte.

The Central’s address will “boast coveted proximity to Dallas’ young professional talent,” says the development’s official website. Irving-based apartment builder JPI has already built a 430-unit rental community next to the site.

The developer has tapped StreetLights Residential, which has constructed more apartment towers in Dallas than any other builder, for the project.

De La Vega began buying land for the planned high-rise complex in 2017. At the time, the property was occupied by offices housing Affiliated Computer Services.

[Dallas Morning News] – Maddy Sperling