Dallas-Fort Worth could soon be getting a lot more buff.
Gold’s Gym, which fitness-investor RSG Group bought out of bankruptcy in 2020, has two main offices — one in Los Angeles near its Venice Beach roots, and another in Dallas — and the new management wants to beef up the brand’s presence in the Lone Star State.
RSG Group North America president and CEO Sebastian Schoepe aims to help the iconic fitness chain build back from the impact of the pandemic, according to the Dallas Morning News. There are already 62 gyms in Texas, but Schoepe wants more.
In Dallas alone, Gold’s Gym has already added three new clubs this year— a 22,230 square-foot facility in Highland Meadows that opened in early August, a 30,447-square-foot location in Little Elm that opened in May, and a 20,561-square-foot location in Flower Mound that also opened in February.
There are two older locations in Richardson and Waxahachie, and Schoepe said the group is currently eyeing a large-scale club in Dallas’ Victory Park.
Schoepe noted that the Gold’s Gym brand inspires a particularly strong loyalty among workout devotees.
“What it actually stands for is serious fitness,” he said. “We’re returning to our roots that started in Venice in 1965, where it doesn’t end at bodybuilding and serious fitness doesn’t necessarily mean bulking.”
Gold’s Gym started off small in Venice, California, as a place founder Joe Gold and his friends could train for just $60 a year, filled with homemade equipment used by old-time bodybuilders like Arnold Schwarzenegger, Lou Ferrigno, and Franco Columbu.
Gold’s Gym had 61 company-owned clubs worldwide when RSG Group acquired it in 2020, and Schoepe has since opened 11 more. He said he scouts new locations about every two months.
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