Prime corner acreage in Prosper hits the market

Acreage abuts PGA headquarters and planned Universal theme park

A photo illustration of Cushman & Wakefield's Tom Sutherland (Getty, LinkedIn/Tom Sutherland)
A photo illustration of Cushman & Wakefield's Tom Sutherland (Getty, LinkedIn/Tom Sutherland)

A prime chunk of North Texas real estate has hit the market.

The 268-acre development site in the “boomtown” of Prosper is more than double the size of a nearby tract that Universal Studios just acquired for its planned theme park, the Dallas Morning News reports.

The seller is prominent Dallas attorney Donald Godwin, who has been investing in land in Collin and Grayson counties for decades.

“I bought the first 183 acres in 1991 and the balance of approximately 85 acres in 2004,” Godwin told the newspaper. “This the largest undeveloped tract on a corner between F.M. 121 in north Collin County and U.S. 380.”

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Today, Godwin’s land is sandwiched between several major developments. You’ve got the Omni PGA Frisco Resort and Universal’s planned theme park for young children. It’s also just west of Dallas Cowboys owner Jerry Jones’ Gates of Prosper shopping center, which recently opened its latest phase. Toward the southwest corner of the tollway, Wilks Development is working on plans for its 230-acre Firefly Park mixed-use development.

“When I bought the 268 acres, U.S. 380 was a worn-out two-lane road between Denton and McKinney, and the tollway stopped at least 15 miles to the south,” Godwin said.

Cushman & Wakefield is marketing the property and has hired architect Perkins & Will to draw up potential development plans.

“Our master plan will respect the town’s history while helping it achieve its aspirations for growth,” said John Strasius, principal of Perkins & Will’s Dallas studio, told the DMN.

The former cotton farming community’s population more than tripled from 2010, when it had about 9,400 residents, to 2021, when the population exceeded 34,000.

— Maddy Sperling