Hall Group adds luxury hotel to $7B Frisco project

Marriott’s Autograph Collection tapped as operator

Hall Group's Craig Hall with rendering of Hall
Hall Group's Craig Hall with rendering of Hall Park Hotel (Hall Group, Getty)

Add a new luxury hotel to Frisco’s largest office park and burgeoning luxury hub.

Dallas-based developer Hall Group is at the helm of the 224-room hotel, the Dallas Morning News reported. Construction is officially underway, and the site is expected to open next year.

The hotel is part of Hall Group’s $500 million addition to the $7 billion mixed-use project known as Hall Park. The $500 million add-on also includes a 19-story luxury apartment tower and a 16-story office building, located across the street from the Dallas Cowboys’ Star development – a $1.5 billion multi-use complex on 91 acres.

The Hall Park Hotel will be a part of Marriott’s exclusive Autograph Collection banner, a recognition of the top-tier hotels within Marriott’s international portfolio. It’ll be the first hotel in Collin County with the Autograph Collection moniker, according to the outlet. Amenities include an outdoor pool, a 4,000-square-foot ballroom, fitness center, restaurant, lounge and a patio overlooking a greenspace. 

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Frisco, specifically the Hall Park area, is becoming synonymous with luxury. Omni Hotels and Resorts have two upscale hotels at the Star and the new PGA of America campus, a $520 million golf development labeled as the “nation’s largest resort.”

Hall Park spans 162 acres and is slated to include 15 buildings with retailers, restaurants and every thinkable amenity.

–Quinn Donoghue

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