Goddard adding private club to Fountain Place 

13K sf club could help stem the flight of office tenants from downtown to Uptown

Goddard Adding Private Club to Downtown Dallas Tower
Goddard Investment Group's Robert Goddard with Fountain Place tower (Emory University, Google Maps, Getty)

An exclusive club is being added to a landmark tower in Downtown Dallas, a prudent move to help prevent businesses from continuously flocking to Uptown. 

The private social and sports club, called Cypress, will span more than 13,000 square feet in the 60-story Fountain Place tower on Ross Avenue that’s been owned by Atlanta-based Goddard Investment Group since 2014, the Dallas Morning News reported

The Cypress club, set to open next summer, will be an invitation-only establishment that features dining spaces, a bar and lounge areas. It will also include golf simulators, pickleball courts and a hunting simulator. Chris Hipps of CBRE Group, called it a “first-in-class, first-in-market and first-in-country” creation that “marks a new era of workplace luxury.”

The move prolongs a trend of office landlords adding unique and lavish amenities to help overcome the pandemic-driven remote work era and lure employees back to the office. Plus, office building owners in downtown Dallas are working to compete with the booming Uptown District, where a number of large companies, like Bank of America, are relocating. 

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“I will offer the companies that office at Fountain Place a significant advantage in their effort to recruit new employees, as well as to retain their existing high-performers,” Hipps told the outlet.

The addition follows Goddard’s recent $70 million overhaul of Fountain Place, which included upgrades to the lobbies, public areas and the surrounding plaza with its signature fountains and cypress trees. 

The interior of the Cypress was designed by Kellie K. Sirna of Studio 11 Design, known for its work on Texas hotel and restaurant interiors. 

—Quinn Donoghue 

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