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Development
Dallas

Trademark gears up for Lincoln Square overhaul in Arlington 

Will turn shopping center into hub with apartments, offices and dining, near Cowboys and Rangers stadiums

Trademark Property Company to Redevelop Lincoln Square
Trademark’s Terry Montesi with Lincoln Square shopping center in Arlington (Cushman & Wakefield, Trademark Properties)

Trademark Property Company’s vision to transform a 40-year-old shopping center in Arlington is taking shape.

Lincoln Square, located on the south side of Interstate 30 at Collins Street, will be “radically redeveloped” into an upscale hub with retail, dining, offices, residences and entertainment, the Fort Worth Star-Telegram reported. 

The initial phase of redevelopment will yield approximately 152,000 square feet of retail and restaurant space, along with 125,000 square feet of office and co-working facilities. In addition, plans include a hotel with up to 200 keys and a 355-unit apartment complex.

Trademark recently cleared a major hurdle when Arlington City Council approved the developer’s rezoning request.

The redevelopment, rebranding Lincoln Square as Anthem, is positioned to serve as a gateway to Arlington’s thriving entertainment district, which is anchored by landmarks such as AT&T Stadium and Globe Life Field, homes of the Dallas Cowboys and Texas Rangers, respectively. The project will also be complemented by the forthcoming National Medal of Honor Museum and the Loews Arlington hotel.

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“Anthem will be a first-class destination for Arlington residents and visitors alike,” Mayor Jim Ross said in a news release.

The decision to overhaul Lincoln Square comes at a pivotal moment, as the once-iconic shopping destination has experienced a decline, despite its prime location. The property hit the market in 2021, presented as a redevelopment opportunity, given its strategic position as a gateway into Arlington from Interstate 30.

Trademark engaged with the community to gather input on decisions, including the rebranding of the site as Anthem. Among the envisioned features is a green space to host outdoor events such as concerts, wellness activities and markets, the outlet said. 

About 229,000 square feet of Lincoln Square will be demolished, with an additional 65,000 square feet slated for renovation. However, 243,000 square feet of space will be retained, along with existing surface parking lots.

—Quinn Donoghue

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Trademark Property Company
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EntertainmentMixed-useRedevelopmentRetail