Local firm secures 71-acre land deal in North Texas boomtown 

DFW Land Real Estate is making its mark on Prosper. 

A group headed by the Dallas-based investor purchased a 71-acre development site in the Dallas-Fort Worth growth hotspot; the acquisition is adjacent to 110 acres the developer purchased last summer. 

The latest purchase was assembled from multiple owners. The price was not disclosed. 

Davidson Bogel Real Estate brokered the transaction; the team included David Davidson Jr. and Edward Bogel. 

The land is located between Dallas North Tollway and Mahard Parkway just north of Highway 380. That’s about 34 miles north of downtown Dallas. 

The firm purchased the adjacent acreage last August from Dallas-based Standridge Companies and Columnar Holdings, who had held it since 2019, in a transaction brokered by  Rex Real Estate.

Mahard Parkway connects the tracts to big-ticket developments in the area, including the $520 million Omni PGA Resort in Frisco. 

The development site is also near the future home of Firefly Park, a mixed-use project from Wilks Development and Frisco Economic Development Corporation. The far north Dallas suburb of Prosper has seen rapid growth in the last decade. Between 2020 and 2023, the town added more than 10,000 new residents, a population jump of almost 35 percent, according to the Texas Demographic Center. 

Prosper will soon boast an outpost of the popular Texas grocery chain H-E-B, whose expansion plan pretty consistently maps onto the state’s growth patterns. The store is expected to open next year and will span 132,000 square feet. 

DFW Land is headed by CEO Vijay Borra. Since it was founded in 2012, the firm has purchased 1,600 acres for development sites across the Metroplex, according to its website, which lists transactions including 120 acres in Princeton and 10 acres in Frisco.

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