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Southlake megamansion heads to auction with $15M starting bid

Seller Dirk Ulrich built a world-class music studio in the house, listed it for $28M a year ago

Hershenberg Group's Michael Hershenberg with 1469 Sunshine Lane in Southlake (Getty, Hershenberg Group, Google Maps)

A sprawling Southlake estate with a recording studio rivaling those at Apple and Capitol Records is hitting the auction block, giving luxury buyers a shot at one of North Texas’ most over-the-top homes.

The 31,000-square-foot property at 1469 Sunshine Lane will be sold via Concierge Auctions, with bidding opening Sept. 4 and wrapping Sept. 18 at the Upper House in Hong Kong, the Dallas Morning News reported. Starting bids are expected around $15 million, a steep drop from the $27.5 million listing when it hit the market a year ago.

Michael Hershenberg of the Hershenberg Group has the listing, and Concierge Auctions is handling the auction.

Built in 2016 on nearly 4 acres near Grapevine Lake, the eight-bedroom, 11-bathroom estate features a bowling alley, gym, indoor jump house, three chef’s kitchens, a wine room that can store 2,100 bottles and a backyard pool split between a main swimming area and a 30-foot-deep diving pool with a slide. There’s also a 2,000-square-foot guesthouse with its own entrance and parking. The turf in the backyard was repurposed from NRG Stadium used during Super Bowl LI in Houston.

A Dolby Atmos 3D audio studio was built in the mansion last year as part of a remodel. Designed for music producer and current owner Dirk Ulrich — founder of BrainWorx and Plugin Alliance — the soundproof space connects digitally to a performance stage in the basement and can convert into a private screening room. Ulrich and his wife bought the property in May 2023. 

The Dallas-Fort Worth metro continues to outpace the rest of Texas in home sales over $10 million. Elsewhere on Grapevine Lake, an estate at 1711 Maranatha Way was the most-expensive listing in Texas last month. The five-bedroom, seven-bathroom house spans 8,000 square feet and is asking $8.75 million.

Eric Weilbacher

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