Signorelli Company, DR Horton Building Houston Metro’s Edge

A 1,000-home master-planned community is coming to rural Fort Bend County, sprawling the greater Houston metro area out 7 miles west of Rosenberg.

The 359-acre community dubbed Holly Ridge is being developed in a partnership between developer Signorelli Company, a Woodlands-based firm led by CEO Danny Signorelli, and Texas-based homebuilding giant D.R. Horton, the Houston Chronicle reported.

Prices will range from about $300,000 to $450,000, with floor plans spanning 1,200 to 3,000 square feet. The Houston area’s median home price was $349,950 in July, according to Redfin.

The community will be built in phases, and sales for the first 410 homes is anticipated to begin in the first half of next year. About a third of the land area — 133 acres — will be set aside for outdoor amenities, such as a community pool, pavilion, playgrounds, sports fields and walking trails.

Holly Ridge is one of the latest examples of Houston-area developers setting their sights on the metro’s outer fringes.

Greater Houston is one of the biggest markets in the country for master-planned community development. Home sales in such communities slid in the past year, on trend with the wider home-buying market. New home sales in the country’s top master-planned communities dropped nearly 7 percent from June 2024 to June 2025, according to real estate consultant RCLCO.

Signorelli is also developing a 4,700-acre development in Rosenberg called Austin Point, which it started in 2023, and model home construction began in June. That development includes 14,000 home lots, along with 15 million square feet of multifamily, office, retail and hospitality space.

Also in Rosenberg, Houston-based developer Hines began building the 2,500-home Brookewater community last year, and elsewhere in Fort Bend County, it bought 3,000 acres east of Fulshear in the northeast part of the county for a 7,000 home community.

— Eric Weilbacher