Tony Parker’s Viral Villa Just Got a Little Cheaper

San Antonio Spurs legend and pro basketball hall of famer Tony Parker has cut the asking price of his Central Texas villa as its unusual marketing strategy faces the test of a buyer’s market.

In a bid to become “the most-talked about estate in America,” as its listing website claims, the NBA star’s home famously hosted web celebrity Kai Cenat for a month over the summer before going on the public market. Parker’s agent, Houston broker Erwin Nicholas II, conceived of the marketing scheme after Cenat approached him to find a rental mansion for his act to use for a month-long performance event. Nicholas has since applied the same strategy to Jeff Greene’s Beverly Hills estate and its $195 million price tag.

Parker’s home listed publicly in September for $20 million, and the price dropped on Saturday to $19.5 million, according to the Houston Association of Realtors.

Like Greene’s property, which was once the most expensive public listing in America, Parker’s home has struggled to sell in the past. Kuper Sotheby’s International Realty agent Binkan Cinaroglu, one of San Antonio’s top luxury agents, represented the home previously.

The challenges continue.

“We want to make sure that we represent the opportunity to negotiate,” Nicholas said of the price cut.

Parker launched his gambit during a downturn for Texas sellers, even in the luxury tier. In September, seven of the top 10 most expensive homes for sale in the state were relistings, representing an increasingly stagnant market compared to earlier months in 2025. In Central Texas, the San Antonio and Austin metro areas led the nation in canceled deals and home value loss, respectively, at different points in the year. Meanwhile, home supply is rivaling post-recession levels throughout the Texas Triangle.

“It’s a buyer’s market right now. There’s a lot of inventory, so something has to happen,” Nicholas said when asked about predictions for 2026.

Luxury custom properties such as Parker’s — which features what marketing materials call a water park,” among other amenities — tend to take longer to sell than more conventional luxury homes at the same price point, according to Icon Global founder Bernard Uechtritz, who specializes in selling ranches. As a result, it’s difficult to assess yet whether Parker’s lengthening number of days on market suggests that it’s going stale.

“There really is no one-size-fits-all. That said, if we list a unique property … we expect to complete a campaign for something unique and unusual in really no more than nine months,” Uechtritz said.

“It’d be very hard to write a one-size-fits-all kind of opinion on days on the market. I mean, if something is there for a year or two, that’s tough.”