Name: Taste maker, deal maker: The business of design | TRD Forum
Uploaded: 2025-11-13T17:00:21Z
Description: In Miami's stratospheric luxury market, exceptional design is no longer an amenity — it's a fundamental requirement for closing record-breaking deals. Visionary designers and developers Ralph Choeff, Max Strang and Pascal Nicolai joined TRD to discuss how aesthetics drive value, attract an international clientele, and create the iconic brands that command the world's highest prices.

Uploads from The Real Deal

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Sonder, the short-term rental unicorn that promised to reinvent hospitality, is being dismantled in Chapter 7 liquidation, leaving guests stranded, properties abandoned, landlords scrambling and employees blindsided.

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Miami's real estate market has long been fueled by international capital. But with a strong dollar and global economic uncertainty, where is the next wave of foreign investment coming from? Edgardo Defortuna and Craig Studnicky analyze the shifting tides of capital from Latin America, Asia, the Middle East, Europe, and beyond, and outline the strategies for attracting it back to South Florida.

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A billionaire Jose Cuervo scion may have tried a $90 million escape from one of NYC’s most notorious towers, 432 Park Avenue, where floods, cracks and lawsuits have hammered values.

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Location is everything. But as Miami’s urban core nears capacity, where are the savviest developers looking next? Industry leaders Ugo Colombo and Camilo Miguel — who have a track record of staying ahead of the curve — share where they’re acquiring, what they’re building, and which emerging submarkets they believe will define the city’s next growth cycle. Get the inside track on the future of Miami’s expansion.

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Homebuilding giant Lennar outdid all developers who seized on south Miami-Dade's plentiful cheap land over the past five years, developing 8,500 homes, or 70 percent of the housing stock delivered in the area since 2020. Now, Lennar is pushing the boundary to south Miami-Dade development –– literally. It wants to build 7,800 homes and 2.4 million square feet of commercial space outside the Urban Development Boundary, a line drawn to restrict suburban sprawl. It's a politically fraught move and an uphill battle to project approval.

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In Miami's stratospheric luxury market, exceptional design is no longer an amenity — it's a fundamental requirement for closing record-breaking deals. Visionary designers and developers Ralph Choeff, Max Strang and Pascal Nicolai joined TRD to discuss how aesthetics drive value, attract an international clientele, and create the iconic brands that command the world's highest prices.

Taste maker, deal maker: The business of design | TRD Forum

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Luxury fashion brand Chrome Hearts purchased a small Malibu hotel called the Surfrider for $37.5 million, notching one of California’s priciest per-key deals ever and the priciest all year. Watch as we break down the deal.

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