Being beautiful on the inside just doesn’t cut it for agents listing and selling homes. Rather, agents deemed to be physically attractive list homes for roughly $20,000 more and sell them for nearly $16,000 more than their, well, not-as-hot counterparts, the Wall Street Journal reported, citing a study by three university professors.
The study asked a pool of 402 participants to rate agents on their headshots on a scale of one to 10 — one being hopeless and 10 being too hot to handle. The team of three professors then analyzed the agent pool’s seven-year business histories. [more]