From left: Ryan Serhant, Fredrik Eklund and Michael Lorber (click image to see video)

Bravo’s new reality TV show, “Million Dollar Listing New York,” was recently picked up for a second season. The Real Deal’s Candace Taylor and Lauren Elkies sat down with the three Manhattan real estate brokers who star on the show — Ryan Serhant of NestSeekers and Prudential Douglas Elliman’s Fredrik Eklund and Michael Lorber — to find out how TV stardom has impacted their lives and careers. [more]

From left: Ryan Serhant, Michael Lorber and Fredrik Eklund

From the April issue: “Million Dollar Listing New York” is all about flash — flashy apartments, flashy buyers and, of course, the flashy brokers who bring them all together. But the three Manhattan brokers who star on the new Bravo reality show have very different definitions of dressing for success. [more]

Fredrik Eklund and John Gomes of Prudential Douglas Elliman (credit: Richard Caplan)

Fredrik Eklund, managing director at Prudential Douglas Elliman and newly anointed star of Bravo’s “Million Dollar Listing New York” has been getting 2,000 hits a day on his Elliman agent’s page since the show hit the airwaves last month, up from 100 views a day prior to the show, he told The Real Deal today. Traffic on each of his listings, open house foot traffic and telephone call volume is also up substantially, he said, thanks to the publicity the show has garnered for Eklund and John Gomes’ team, founded in 2010. (While Gomes was on “Selling New York” with Eklund, he bowed out of participating in the Bravo show.) [more]

Top from left: VE Equities principals Justin Ehrlich and Zach Vella, Fredrik Eklund, managing director, and John Gomes, executive vice president, of Prudential Douglas Elliman; bottom: 60 Collister Street (building credit: Rich Caplan)

On one of the most secluded streets in the heart of Tribeca, six luxury condominium units will quietly hit the market today and nine more in the same building will follow shortly. They make up all the units in a five-story condominium project at 60 Collister Street, between Hubert and Laight streets, at the former American Express Carriage House building.

VE Equities, the developers behind Tribeca’s 471 Washington Street, which sold out last month, and One North Moore, acquired the site in a short sale last year and received attorney general approval to market the units this Tuesday. As with all of VE’s previous residential projects, Fredrik Eklund and John Gomes of Prudential Douglas Elliman have the listings. [more]

Ryan Serhant and Fredrik Eklund (right) face-off in Bravo’s Million Dollar Listing New YorkMillion Dollar Listing is coming to New York City, and Bravo released the first trailer of the premier season, which documents Ryan Serhant of Nest Seekers and Fredrik Eklund and Michael Lorber of Prudential Douglas Elliman angling to close multi-million dollar deals (watch the trailer after the jump). [more]

From left: VE Equities Partners Justin Ehrlich and Zach Vella, Elliman's Fredrik Eklund and 471 Washington Street

VE Equities’ 12-unit condominium project at 471 Washington Street is officially sold out, the sales team told The Real Deal today.

Sales at the Tribeca condominium, on the corner of Canal Street, launched in March 2011 and were quick to gain momentum. Nine out of 12 units were in contract after less than two weeks on the market and 11 of the 12 were sold after two months, developer Zach Vella said.  The sale of the final unit, a glassy 4,000-square-foot penthouse listed for a cool $15 million, closed yesterday on public record, after being combined with a lower-floor unit for a total price of $17.05 million. It was purchased by Harsh Padia, a financier who started his own hedge fund two years ago. [more]

From left: John Gomes, executive vice president of Prudential Douglas Elliman, Ross Morgan of Little Red House and Fredrik Eklund, managing director of Prudential Douglas Elliman; Fredrik Eklund, Ryan Serhant, senior vice president and managing director of Nest Seekers International, and Michael Lorber of Prudential Douglas Elliman

While a new condominium launch usually generates talk about the future of the development and the surrounding neighborhood, Brewster Carriage House developer Ross Morgan was stuck on the building’s ancient past, at a broker party Tuesday for the launch of sales at 374 Broome Street.


Morgan, head of development firm Little Red House and a child of one of Britain’s biggest construction magnates, hadn’t the slightest clue that the building he bought in late 2005 for his first New York City development was so rich in history until halfway through the gut renovation process.

That’s when said he came across an item on page three of a Google search that linked the building with the Brewster Carriage company. Comments

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From the November issue: Last month, Fredrik Eklund, a Prudential Douglas Elliman managing director who also runs an eponymous Stockholm-based brokerage, was arranging the sale of a $6.5 million Upper East Side triplex to an overseas buyer from Greece.
Given the economic chaos plaguing the Hellenic republic, it may seem unlikely for a Greek buyer to invest millions in New York City real estate right now. But the reasoning behind the purchase was simple: “They have to get their money out of Greece,” Eklund said.
As the European debt crisis continues, wealthy individuals from tottering European economies may be looking to New York City homes as the proverbial “safe haven” for their assets — a good bet compared to erratic global stock markets and residential markets across the pond. And, last month, Senator Charles Schumer, the Democrat from New York, and Senator Mike Lee, a Republican from Utah, joined forced to introduce legislation to encourage more of them to park their money in real estate here. The legislation would grant limited visas to foreigners who invest at least $500,000 in cash in residential real estate in the U.S. 
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Clockwise from top left: John Gomes, executive vice president of Prudential Douglas Elliman, 111 Mercer Street and Fredrik Eklund, managing director of Prudential Douglas EllimanAs construction nears completion at the condominium conversion at 111 Mercer Street, developer Veracity Developments said it is preparing to launch sales in the five-story, four-unit Soho building early next year. Veracity has tapped the Prudential Douglas Elliman team of managing director Fredrik Eklund and John Gomes, executive vice president, to market the building.

Veracity purchased the 11,365-square-foot property, first built in 1900 in what is now the Soho Cast Iron Historic District, for $12.35 million in 2008 and added a penthouse with the blessing of the Landmarks Preservation Commission. The renovated building has ground-floor retail underneath four residential units, three two-bedroom plus office lofts and a three-bedroom penthouse triplex, which will start at about $4.25 million and range up to $10 million. – Adam Fusfeld [more]

Fredrik Eklund and his firm’s first Stockholm officeFrom the Novermber issue: Prudential Douglas Elliman managing director Fredrik Eklund wants to take on the world — literally. In addition to his work in New York City with Elliman, Swedish-born Eklund also owns a two-year-old real estate firm in Stockholm, which opened its second office in the city last month. And Eklund told The Real Deal he will soon launch a new firm in London. Called Eklund London New York, the new firm will be an offshoot of the 26-agent Swedish company. Eklund said he has two London staffers so far, and he is now looking for office space. He eventually hopes to have around 30 agents, he said, to tap into the market of some 35,000 Swedish expats in London. [more]