Fashion designer Zac Posen, 29, answered a few questions from The Real Deal as he prepares to unveil his interior design handiwork at new boutique condo development 16 West 21st Street. Sales at the F&T Group-developed project, headed up by Prudential Douglas Elliman’s Hagay Azoulay, will begin early next month, Posen’s camp said, but a red carpet event March 18 will mark the official opening. Posen remained mum about the furniture line he was reported to be launching this year, and a spokesperson said he’s put the project on hold.
From a design standpoint, what is your vision for 16 West 21st Street?
To invoke desire — and bring some warmth and regality to industrial New York City.
What parts of the building are you working on?
The model apartment [plus] all kitchens, bathrooms, fixtures, finishes, and overseeing surfaces for the gym, lobby and amenities.
Will you be designing buyers’ apartments for them?
No, not unless they are really wealthy. I have very expensive taste.
What elements of designing fashion are applicable to interior design? In other words, what makes you qualified for the job?
I was born qualified, I consider myself an aesthete.
What are you using for inspiration?
Mixing decorative whimsical gestures with clean, 21st century high design.
The real estate market, and especially new development condos, is still in a slump. Why choose now to align yourself with a real estate project?
I see the recession as an opportunity to get into new ventures.
What real estate endeavors are you planning in the future?
It’s all about the right opportunity at the right time.
How much do you get paid for something like this?