Amid criticism, NYC housing authority to spend $200K for an image makeover

TRD New York /
Oct.October 15, 2012 09:00 AM

In an attempt to rebound from the recent onslaught of criticism, the New York City Housing Authority will spend $200,000 on a online makeover — hiring a digital brand management specialist, according to the New York Daily News.

Search Impact Consulting Group recently won the contract to clean up NYCHA’s online image, largely via tweets. This is the second contract Search Impact has won with NYCHA. Search Impact CEO Rebecca Bilbao, a digital brand management specialist, is leading the effort.

However. the move has garnered even more criticism from some NYC politicians, upset that the agency is spending taxpayer money to improve its image rather than the city’s housing. NYCHA currently has a backlog of some 338,000 apartment repairs.

“It seems that NYCHA wants to bury the problem rather than fix it,” Assemblywoman Linda Rosenthal said.

According to NYCHA spokesperson Sheila Stainback,  Bilbao has increased searches for the agency by 90 percent since she was hired. [NYDN]Christopher Cameron


Related Articles

arrow_forward_ios
43-20 49th Avenue in Long Island City and Andrew Chung of Innovo Property Group (Credit: Google Maps)

Andrew Chung tees up Queens’ biggest deal of 2019

Congresswoman Alexandria Ocasio-Cortez Holds Public Housing Town Hall In The Bronx (Credit: Getty Images)

Rep. Alexandria Ocasio-Cortez wants to put rent regulation, mortgage fraud in the national spotlight

(Illustration by Max-O-Matic)

Elevated risk: Malfunction at NYCHA is putting public housing residents at greater risk of being injured in its elevators

Clockwise from left: 373 East 183rd Street, 261 East 202nd Street, 270 East 203rd Street, and 750 East 134th Street in the Bronx (Credit: Google Maps)

The top 10 biggest real estate projects coming to NYC

Amazon mulls new grocery chain, Douglas Elliman’s new marketing boss: Daily digest

Amazon mulls new grocery chain, Douglas Elliman’s new marketing boss: Daily digest

Manhattanville (Credit: Wikipedia)

Monadnock, others to lead $500M renovation of Manhattan NYCHA properties

(Illustration by Max-O-Matic)

Elevated risk: Malfunction at NYCHA is putting public housing residents at greater risk of being injured in its elevators

Ivo Nikolic 

NYCHA’s former elevator chief sues agency over wrongful termination

arrow_forward_ios