social media

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Beach club owner takes a stand against social media influencers

April 06, 2019 12:00PM

TRD NATIONAL

A beach club owner in the Philippines is pushing back against social media influencers asking for free food, drinks...

Trending now: New York was the most popular city on Instagram in 2017

by Kerry Barger | December 03, 2017 10:00AM

TRD WEEKEND EDITION

Tourists from around the world travel to New York City to sightsee, sample the local cuisine and post on...

Now trending on social for NYC real estate firms: Paid ads that pinpoint potential clients

by Kathryn Brenzel | November 28, 2017 07:30AM

From the November issue: In the months leading up to Donald Trump’s White House victory, hundreds of fake Facebook accounts...

Scoring the social media accounts of the biggest SoFla home sellers

by Jeff Vasishta | October 03, 2017 11:50AM

From TRD Miami’s fall issue: Which brokerage is winning at social media? While the accounts for national firms like Coldwell...

Douglas Elliman turns to 20-somethings to figure out the internet, rent apartments

August 21, 2017 05:56PM

Douglas Elliman New Development Marketing wasn’t having the easiest time leasing apartments at the Herald Towers. After all, the...

By the numbers: Social media on steroids

by Gabrielle Paluch and Kerry Barger | March 10, 2017 03:45PM

From the March issue:  Though residential real estate firms have been savvy about the importance of social media — and poured considerable resources into it — for at least the past decade, the competency...

Broker accused of duping Coachella revelers with Facebook tag

April 23, 2016 11:00AM

Roughly 99,000 Coachella festival-goers geotagged their Facebook photos “Coachella — Weekend 1.” Only later did they discover that the...

Elliman’ s top digital ace now @Compass

by E.B. Solomont | April 15, 2015 05:30PM

UPDATED: 10:18 a.m., April 16: Mike Fabbri, Douglas Elliman’s director of digital and social media, is now Tweeting for...

Now online: The March issue is live!

March 03, 2014 11:40AM

Buy, build, tweet, share. In the last three years, social media has gone from being a bit player in New York real estate to a central component of a firm’s marketing and branding strategy....

Broker who just mastered Pinterest dismayed to learn of Instagram

by Guelda Voien | April 01, 2013 06:00PM

Jack Foster, 53, a Manhattan real estate broker who joined the profession after running a tax preparation service, was...