Digital media company Vox Media will pay between $20 and $30 million for Curbed Network, a group of websites that includes the real estate blog Curbed.
Curbed was founded in 2004 by Lockhart Steele, formerly an editor at Gawker Media. Along with Curbed, the deal includes Racked – which covers the shopping and style industry – and Eater, which covers restaurants and nightlife.
Washington D.C.-based Vox Media owns the Verge, a website that focuses on technology, and Polygon, a gaming site.
Steele will be joining Vox Media’s New York City team and would remain editor-in-chief of the Curbed Network blogs, Fortune reported. Vox Media CEO Jim Bankoff told Fortune that the acquisition – funded by a combination of cash and stock – would allow Vox Media to tap into Curbed’s technology and ad platforms to “blow out these major consumer categories.” [Fortune] – Hiten Samtani