Elliman’ s top digital ace now @Compass

Mike Fabbri spent just a year at larger firm

New York /
Apr.April 15, 2015 05:30 PM

UPDATED: 10:18 a.m., April 16: Mike Fabbri, Douglas Elliman’s director of digital and social media, is now Tweeting for another company: Compass.

Fabbri, who was tapped a year ago to jump-start Elliman’s social media presence, is now senior manager of agent marketing and brand strategy at the startup brokerage.

“I’ve always been an entrepreneur at heart,” he told The Real Deal. Despite his background of working in the social media space, the role at Compass is broader in scope, he said. “Digital and social don’t work in a vacuum; marketing now is more about all these tactics, how each piece works together,” said Fabbri, who joined Compass two weeks ago. “It all comes back to an overall strategy.”

Still, Fabbri’s departure is surely a loss for Douglas Elliman’s social media effort, as the firm has had a tough time keeping his former job filled.

In April 2013, the firm tapped former Citi Habitats marketing executive Joshua Ferris to be its first director of social media, but Ferris left four months later.

Fabbri joined Elliman last March, when the brokerage hired him to “create a new brand personality and voice that will be effective across all business sectors, with a focus on digital and social media,” according to Fabbri’s LinkedIn profile.

In his profile, he also described himself as a connector and storyteller, and he claims: “What Kevin Bacon did in 6 degrees, I can do in 5.” Prior to his stint at Douglas Elliman, Fabbri launched two social media startups, prollie and MJF Digital Marketing, based in Fairfield, Conn.

He described his experience at Elliman as “wonderful,” and said he boosted the firm’s following across all social media channels.

Still, while several top agents have strong social followings – Fredrick Eklund has 287,000 followers on Instagram, for example – Elliman historically lagged behind other firms in its social engagement.

The firm has nearly 38,000 likes on Facebook, but less than 10,000 followers on Twitter and a little more than 8,700 followers on Instagram.

In a statement, Nicole Oge, Elliman’s global chief marketing officer, said: “Innovation is at the core of our operational philosophy and we plan to continue raising the bar for digital marketing in our industry with the support of the best internal and agency talent in the game today.”​

 

Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
From left: Howard Lorber, Bess Freedman, Ryan Serhant, Eddie Shapiro, and Robert Reffkin (Douglas Elliman, SERHANT, Compass, Getty Images, Brown Harris Stevens, iStock)
Brokerage execs condemn SCOTUS ruling, pledge to cover abortion costs
Brokerage execs condemn SCOTUS ruling, pledge to cover abortion costs
Douglas Elliman's Scott Durkin and Howard Lorber (Douglas Elliman, iStock)
Elliman says it will cover abortion-related travel
Elliman says it will cover abortion-related travel
Brokerages take different approaches to social media ads
To automate or customize? Brokerages split on social media ad formulas
To automate or customize? Brokerages split on social media ad formulas
Top to bottom: Daniela Sassoun, Daryl Eisenberg and Mark Mistovich (Sotheby's)
Top-performing Douglas Elliman agent pulls team to Sotheby’s International
Top-performing Douglas Elliman agent pulls team to Sotheby’s International
Douglas Elliman's Alfred Renna (Douglas Elliman, iStock, Illustration by Kevin Cifuentes for The Real Deal)
Elliman to agents: Time to give sellers a reality check
Elliman to agents: Time to give sellers a reality check
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...