UPDATED, June 19, 5:38 p.m.; WeWork’s co-founder Adam Neumann semi-seriously describes his company as a “capitalist kibbutz.” Apparently the emphasis is on capitalist.
The shared-office behemoth allegedly threatened to fire cleaners if they were to unionize, according to an unfair labor practice charge filed by a New York branch of the Service Employees International Union on behalf of 100 workers, BuzzFeed News reported.
The cleaners staged a demonstration outside the company’s headquarters at 222 Broadway yesterday, demanding to get the same pay as their unionized peers. Via a spokesperson, WeWork denied the claims: “This allegation is false 1. We absolutely did not and would not threaten the employment of any one who works at one of our locations because of any union activity. Moreover, since all of these individuals are employees of our contractor, we do not even have the right to terminate their employment. 2. We have not received any charge from the NLRB.”
The issue is a particularly sensitive one for WeWork as the company likes to present itself as working for the greater good by making work more enjoyable. “If you’re going to build a business that’s based on community, your business has to have community in it,” Neumann recently said.