Donald Trump is “the most determined person I know”: Louise Sunshine

New development guru and former lobbyist for developer calls him “guiding light” of media manipulation

TRD New York /
Dec.December 24, 2015 02:27 PM

Donald Trump’s epic rants against immigrants, Muslims and the Democratic front-runner Hillary Clinton have rattled even his GOP rivals, with Jeb Bush calling him “unhinged” and framing him as the “chaos candidate.” But Louise Sunshine, the godmother of new development marketing in New York and a former lobbyist for the developer, says he is anything but.

Trump is “the least chaotic person I know,” she said. “And the most determined person I know.”

Sunshine, who has known Trump for over four decades and shared an office with him at the beginning of his development career, praised the mogul’s strategic thinking and his ability to dominate the press — by any means necessary.

“He is the absolute guiding light in manipulating the media,” Sunshine told the Los Angeles Times. “And he always used to say bad publicity is better than no publicity at all.”

In a 2007 interview with The Real Deal, Sunshine described Trump thus: “He turned out to be the greatest teacher I ever had, and I probably turned out to be one of his greatest students.”

It appears that Sunshine, who sold her new development firm the Sunshine Group to NRT in 2002, shares Trump’s tendency for bombast. Her website describes her life as having been “one of almost epic proportions.” [LA Times]Ariel Stulberg


Related Articles

arrow_forward_ios
Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory
Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month
Housing and Urban Development secretary Ben Carson (Getty; iStock)

CoreLogic’s screening algorithm may have discriminated against renters: lawsuit

CoreLogic’s screening algorithm may have discriminated against renters: lawsuit
Mary Trump and President Donald Trump (Photos via LinkedIn and Getty)

Mary Trump sues her family for real estate inheritance “fraud”

Mary Trump sues her family for real estate inheritance “fraud”
Newly uncovered trademarks show Trump’s Cuba real estate aspirations

Newly uncovered trademarks show Trump’s Cuba real estate aspirations

Newly uncovered trademarks show Trump’s Cuba real estate aspirations
New York City Mayor Bill de Blasio, President Donald Trump, and New York Governor Andrew Cuomo (Credit: Yana Paskova/Getty Images, Chip Somodevilla/Getty Images, and Drew Angerer/Getty Images)

Trump threatens to yank $7B from “anarchist” NYC

Trump threatens to yank $7B from “anarchist” NYC
President Donald Trump (Credit: livier Douliery - Pool/Getty Images)

WeChat ban on hold: Why that’s good for real estate

WeChat ban on hold: Why that’s good for real estate
President Donald Trump with developer Steve Witkoff, John Catsimatidis and Blackstone’s Stephen Schwarzman (Getty; iStock)

“That was a business decision”: Why real estate execs are backing Trump — or backing away

“That was a business decision”: Why real estate execs are backing Trump — or backing away
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...