Paul Massey would model mayoral campaign on Massey Knakal territory system

CushWake exec says entrance into race is just around the corner

New York /
May.May 22, 2016 10:43 PM

Paul Massey intends to model his campaign strategy for the 2017 New York mayoral election on Massey Knakal Realty Services’ famed territory system, the brokerage’s co-founder said on Sunday.

The territory system, as used by Massey Knakal, divided New York City into about 50 regions each headed by a broker. It’s this divide-and-conquer approach that Massey plans to use to engage voters, he told The Real Deal at an ICSC event Sunday.

“We’ve done business in every neighborhood, in every community,” Massey, now president of investment sales at Cushman & Wakefield, said. “And those are the relationships we would look to.”

He also spoke about his fundraising strategy, saying he would tap into an extensive network of business leaders to raise cash for his run. “We’re going to raise boatloads of money,” he said.

In January, Massey formed 1NY Together, a 501(c)(4) “social welfare” nonprofit that is allowed to raise funds to lobby lawmakers. But on Sunday, he told TRD he is shutting it down, something he had signaled his intent to do earlier this month after seeing the fundraising controversy Mayor Bill de Blasio is embroiled in.

Though Massey has yet to formally declare his candidacy, he said an announcement was just around the corner. He referred to Mayor Michael Bloomberg as “the model,” and said he was trying to secure a meeting with the billionaire technocrat to get his advice on running. Several real estate players at the Wynn European pool came by his cabana Sunday to inquire about his potential run and offer their endorsements.

Don Peebles, head of development firm Peebles Corporation, is another prominent real estate executive who’s seriously considering a challenge to de Blasio. Earlier this month, he told reporters that the mayor personally asked him for a $20,000 donation to a nonprofit promoting his universal pre-K initiative.

Katherine Clarke contributed reporting.


Related Articles

arrow_forward_ios
Cushman & Wakefield CEO Brett White and CFO Duncan Palmer (Photos via Cushman & Wakefield)

Cushman reports $37.3M loss in Q3

Cushman reports $37.3M loss in Q3
Related chairman Stephen Ross (Getty; iStock; Health Pass) 

Related, Cushman & Wakefield use new app to screen workers for Covid

Related, Cushman & Wakefield use new app to screen workers for Covid
Cushman & Wakefield CEO Brett White and JPMorgan CEO Jamie Dimon (Cushman & Wakefield; Getty)

Cushman’s $3B debt load poses default risk

Cushman’s $3B debt load poses default risk
The Manhattan office market’s overall vacancy rate rose to a 24-year high of 13.3% in the third quarter (iStock)

Cushman & Wakefield paints bleak picture for Manhattan office market

Cushman & Wakefield paints bleak picture for Manhattan office market
Cushman’s Brett White and Newmark’s Barry Gosin (Getty)

Newmark Group rejects Cushman & Wakefield takeover offer

Newmark Group rejects Cushman & Wakefield takeover offer
Cushman and Wakefield CEO Brett White (Getty; iStock; Cushman and Wakefield)

Lawsuits against Cushman & Wakefield target appraisers’ pay

Lawsuits against Cushman & Wakefield target appraisers’ pay
The analysis predicts that office vacancies across the world will continue upward (iStock)

Report: Office market won’t return to glory until 2025

Report: Office market won’t return to glory until 2025
Cushman & Wakefield CEO Brett White and Industrious CEO Jamie Hodari (Industrious; Cushman)

Cushman partners with Industrious in bid to bring the office back

Cushman partners with Industrious in bid to bring the office back
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...